Accounting

Asset Turnover Ratio

How efficiently a company uses all its assets to generate revenue, measuring overall asset productivity.

Formula

Asset Turnover = Net Revenue / Average Total Assets

Average Total Assets = (Beginning Assets + Ending Assets) / 2

Definition

What is Asset Turnover?

Asset turnover shows how effectively a business converts its total asset base into revenue. It's a measure of operational efficiency that combines all asset utilization into one metric.

Interpreting Asset Turnover

Higher ratios indicate more efficient asset use. Retail and service businesses typically show higher turnover than capital-intensive industries. Compare against industry peers for context.

DuPont Analysis

Asset turnover is one component of the DuPont formula: ROE = Profit Margin x Asset Turnover x Financial Leverage. Improving any component boosts ROE.

Example

SaaS company annual metrics:

  • Revenue: $3,000,000
  • Beginning Assets: $1,500,000
  • Ending Assets: $2,000,000

Average Assets = ($1.5M + $2M) / 2 = $1,750,000

Asset Turnover = $3M / $1.75M = 1.71x

Each dollar of assets generates $1.71 in revenue.

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