Futureproof
All Terms
AccountingPre-Product Market Fit

Accounts Receivable (AR)

Quick Definition

Money owed to a company by customers who have received goods or services but haven't yet paid.


What is Accounts Receivable?

Accounts receivable (AR) is money owed to you by customers who have received your product or service but haven't paid yet. It's an asset on your balance sheet representing future cash inflows.

When you invoice a customer with payment terms (Net 30, Net 60), the amount becomes accounts receivable until they pay.

Why AR Management Matters

AR is cash you've earned but don't have yet. High AR means cash is tied up waiting for payment. Poor AR collection can create cash flow problems even for profitable companies.

Days Sales Outstanding (DSO) measures how quickly you collect. Lower DSO means faster cash conversion. High or increasing DSO signals collection problems.

Managing Accounts Receivable

Invoice promptly. Offer early payment discounts. Follow up on overdue invoices systematically. Consider invoice factoring for immediate cash. Set credit limits for risky customers.

Formula

Days Sales Outstanding (DSO) = (Accounts Receivable ÷ Revenue) × Days in Period

AR Turnover = Revenue ÷ Average Accounts Receivable

Example

Your SaaS company tracks receivables aging:

  • 0-30 days: $50,000
  • 31-60 days: $20,000
  • 61-90 days: $10,000
  • 90+ days: $5,000

Total AR: $85,000

DSO = ($85,000 ÷ $300,000 monthly revenue) × 30 = 8.5 days

Most customers pay within 30 days. The $5K over 90 days may need collection efforts.

Related

Related Terms

See These Metrics in Action

Futureproof automatically tracks MRR, ARR, churn, runway, and more — so you can stop calculating and start scaling.