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Accounts Receivable Turnover

Quick Definition

How efficiently a company collects payments from customers, measured by how many times receivables are collected annually.


What is AR Turnover?

Accounts receivable turnover shows how quickly customers pay their invoices. Higher turnover means faster collection and healthier cash flow. Low turnover indicates collection problems or overly generous credit terms.

AR Turnover Interpretation

A turnover of 12 means customers pay monthly on average. 4x means quarterly payments. B2B SaaS companies often see 10-12x. Companies with Net-30 terms should target similar rates.

Improving AR Turnover

Tighten credit terms, require deposits, incentivize early payment, automate invoicing and reminders, and actively manage collections.

Formula

AR Turnover = Net Credit Sales / Average Accounts Receivable

Days Sales Outstanding (DSO) = 365 / AR Turnover

Average AR = (Beginning AR + Ending AR) / 2

Example

SaaS company with enterprise clients:

  • Annual Revenue: $1,200,000
  • Beginning AR: $120,000
  • Ending AR: $80,000

Average AR = ($120K + $80K) / 2 = $100,000

Turnover = $1.2M / $100K = 12x

DSO = 365 / 12 = 30 days average collection

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