High revenue doesn't mean high profit
Ad Spend vs. Revenue Is Unclear
You're spending thousands on Meta, Google, and TikTok ads but don't know your true ROAS after COGS, shipping, and payment processing fees.
Contribution Margins Are a Mystery
Shopify shows revenue. Ad platforms show ROAS. But nobody shows your true contribution margin after all variable costs. You're flying blind.
Too Many Analytics Tools
Shopify analytics, Google Analytics, Triple Whale, spreadsheets — you're paying for 4+ tools and still don't have a clear financial picture.
What changes with Futureproof
Today
"Meta says our ROAS is 3x but we're not profitable."
"What's our contribution margin? I honestly don't know."
"We use 4 analytics tools and still can't get a clear answer."
With Futureproof
"True ROAS after COGS, shipping, and fees — not just ad platform numbers."
"Contribution margins by product and channel, updated daily."
"One platform for profit analytics, bookkeeping, and forecasting."
From ad spend to actual profit
True ROAS Tracking
Futureproof will connect ad spend from Meta, Google, and TikTok to actual revenue and calculate ROAS after COGS, shipping, and fees. Know which campaigns actually profit.
Contribution Margin Analysis
Calculate true contribution margins per order, per product, and per channel. Factor in COGS, shipping, processing fees, returns, and ad spend.
Shopify Integration
Orders, refunds, and payouts will sync automatically from Shopify. Combined with your cost data, see true profit per order in real time.
Channel Attribution
Understand which acquisition channels drive profitable customers, not just revenue. Make smarter budget allocation decisions based on real margins.