Each channel has its own math
Amazon Seller Central shows one set of numbers. Your own store has another. eBay counts revenue differently again. You switch tabs all week and nothing reconciles to anything.
Multi-channel P&L · Hugo, Revenue Analyst
One P&L across every channel. Fees and all.
Amazon Seller Central shows one set of numbers. Your own store shows another. eBay counts revenue differently again, and nothing lines up. Futureproof is one ledger that replaces your accounting software, and Hugo builds the profit and loss statement across every channel from it, so the comparison you decide on is the real one.
One month, three channels
Net revenue, all channels$287,200.00
- Landed cost of goods sold−$103,561.00
- Channel and referral fees−$39,625.00
- Fulfillment and shipping−$35,630.00
- Ad spend, by channel−$37,522.00
- Amazon$148,400$31,44621.2%
- eBay$46,200$14,32231.0%
- Your own store$92,600$25,09427.1%
Contribution$70,862.00
Blended rate24.7%
Smallest channel, best rateeBay
You sell on several channels.Your financials are scattered.
A multi-channel P&L is one profit and loss statement that combines revenue, fees, and costs from every channel you sell on, so profitability is read in one place instead of four dashboards. It settles only when the channels post into one ledger, which is why a spreadsheet stitched from exports never quite closes the question.
You cannot rank the channels
You have a feeling about which channels are working, and no way to prove it with numbers. So the expansion decision gets made on revenue alone, which is the one figure that says nothing about profit.
Year-end takes a month
At close or at tax time you pull exports from every platform, match transactions, and hope the totals agree. It should not take a month to learn whether last year made money.
Connect your channels once.The statement is rebuilt nightly.
Setup is one sitting. After that the ledger is posted and the channel view recalculated every night, so the comparison is current on the morning you need to make the call.
01
Every channel connected
Channels, your own store, bank accounts, and credit cards connect in one sitting. Revenue, fees, refunds, and payouts come in from each channel and land in one set of books.
02
Costs coded to source
Theo captures supplier bills, freight, duty, and tariffs per unit, so the cost of goods behind a marketplace sale is the same cost of goods behind a sale on your own store.
03
One P&L, split
Revenue, cost, and contribution are recalculated on the posted ledger, then split channel by channel and down to product, so each channel carries the fees it caused.
04
You approve
Margo prices the next move, shifting budget toward the channel that pays back, against supplier terms, stock on hand, and cash. You approve, adjust, or decline.
The questions a channel decision turns on.Answered from posted entries.
Three questions an operator asks before shifting spend or opening a channel, each answered from the same books your statements come from.
What survives to contribution?
The channel statement steps down in layers. July reads $80,000.00 of net revenue, $64,000.00 of gross profit once landed cost comes out, and $61,304.07 of contribution once the selling and fulfillment costs that channel caused come out too. Reading the three together says whether a soft month came from price, from product cost, or from what the channel charged to sell.
What does the revenue cost?
Acquisition cost, return on ad spend, and profit on ad spend are reported beside the orders they bought. Return on ad spend counts revenue, profit on ad spend counts what the revenue kept, and the distance between the two is how a channel can look like it is winning while it funds itself out of margin.
Which number do you file?
The summary at the top of the ecommerce view is read straight from the general ledger: net sales, cost of goods sold, gross profit, net income, each tagged as a ledger figure. It is the set your accountant closes and the set an acquirer would ask for, so the headline you manage by is not a second version of the year.
Every figure here has an owner.Three lanes, one ledger.
VicBookkeeper
Channels posted daily
Vic splits each settlement into sales, fees, refunds, and adjustments, codes bank and card activity beside it, and closes the day, so every channel is posted to the same chart of accounts.
HugoRevOps Analyst
Contribution per channel
Hugo rebuilds revenue, cost, and contribution per channel and per product on the posted ledger, and decomposes a move into price, discount, refund, unit cost, fee, and volume.
MargoFP&A
The next channel, priced
Margo prices the shift in budget or the new channel against supplier terms, stock on hand, and your projected balance, and brings the number to you. The call stays yours.
Ledger figures and operating figures.On one screen.
The overview the ledger produces, the channel measures beside it, and the statement split month by month.
Ledger beside operations
The overview opens on two rows of tiles. The first is the general ledger. The second is an operating view marked as a management read, because it carries manually entered expenses that never posted. Net sales run $329,000.00 on the ledger against $804,216.24 on the operating side, and that gap is labeled rather than blended away.
Channel measures, by month
Orders, units sold, returns, average order value, acquisition cost, and return on ad spend are reported month by month and in total across all channels. Nine months of trading average out to $2,738.95 per order, so a strong revenue month can be read against what the orders cost to win.
The P&L, month by month
The channel statement runs the fiscal year across columns: revenue, selling and fulfillment, cost of goods sold, operating expenses, then net revenue, gross profit, and contribution margin. The year reads $558,000.00 of net revenue and $470,170.78 of contribution margin, and every row opens onto the entries underneath it.
The tab-switching, the exports,the month of reconciling.
What it replaces
Exports from each channel, combined by hand
Vic
Bookkeeper
What it replaces
A spreadsheet mapping fee structures per platform
Hugo
RevOps Analyst
What it replaces
Channel expansion decided on revenue alone
Margo
FP&A
Everything else operators askabout the channel view.
A multi-channel P&L is a single profit and loss statement that combines revenue, costs, and fees from every channel you sell on, including Amazon, eBay, Shopify, and your own store, so you read total profitability in one place instead of checking each platform separately.
Amazon and eBay connect directly. Shopify is in beta, and TikTok Shop is coming soon. You can start on a 14-day trial and connect your channels in the first sitting.
Futureproof is one ledger that replaces your accounting software. Orders, fees, refunds, and payouts from each channel post into that ledger against a single chart of accounts, so the consolidated statement is not a stitched export. It is the books themselves, rebuilt nightly.
Yes. Revenue, landed cost of goods, channel fees, fulfillment, and the ad spend behind each channel are all coded to the channel that caused them, so contribution is reported per channel and per product from the same posted entries your financials come from.
Your numbers. Your answers. Smarter moves.
Stop stitching reports together.Read the whole picture.
One profit and loss statement across Amazon, eBay, your own store, and the channels you add next, built from the ledger your financials come from.
Starting at $1,000/month for all six agents, with a monthly review call with a human financial specialist included. No per-seat fees, no modules.