Find the channels and SKUs that grow your margin. Bet bigger on them.
Six AI agents reconcile your channels, calculate landed costs, track per-SKU margins, and forecast cash against inventory. So you see exactly which products and channels deserve more capital, and which to pull back from. $1,000/month for all six.
Per-SKU Breakdown
Yoga Mat Pro
FP-MAT-001 · 342 units
Resistance Band Set
FP-BND-003 · 891 units
Foam Roller XL
FP-BLK-007 · 156 units
Hugo · contribution marginChannel Profitability
LiveAmazon FBA
$28,400 revenue
$4,260
15.0% margin
Shopify DTC
$18,200 revenue
$5,460
30.0% margin
eBay
$6,800 revenue
$1,156
17.0% margin
Updated by Hugo · all fees reconciledYou're scaling without knowing which moves actually pay back
Your channels live in five dashboards
Amazon has its fee reports. Shopify has its payouts. Wholesale lives in your inbox. When you want to know which channel grew margin this month, you're stitching three dashboards together by hand. The fastest-growing channel stays invisible until you do.
You don't know which SKUs deserve a bigger bet
Revenue looks great. But after referral fees, FBA costs, ad spend, COGS, and returns, your top 3 SKUs by revenue might be your bottom 3 by margin. You can't see which ones to scale, so you scale all of them evenly. Or none of them at all.
Slow finance shouldn't decide how fast you grow
You built a brand people love. The brands you compete with don't have better products. They have better visibility into which moves actually pay back. That visibility shouldn't be reserved for companies with a finance team.
The questions every growth decision starts with. Answered instantly.
“What's my true margin after all fees?”
After marketplace fees, shipping, returns, ad spend, and COGS. Real contribution margin per SKU, so you know which products deserve a bigger ad budget.
Hugo“Which channels are actually profitable?”
Amazon vs. Shopify vs. wholesale vs. DTC. Which channels earn money you can reinvest, and which just move product without growing margin.
Hugo“What's my real landed cost per SKU?”
Including freight, duties, tariffs, and insurance, allocated per unit. So your pricing actually protects margin instead of estimating from quotes you took six months ago.
Theo“Can I afford to take the bulk PO discount?”
Cash forecasts tied to reorder cycles, supplier payment terms, and seasonal demand. So you know exactly when you can fund a bigger order, a new launch, or a price test.
Margo“Are my books ready for investors?”
Multi-channel revenue reconciled, COGS accurate, financials audit-ready. So when a term sheet shows up, you're negotiating terms instead of pulling data for two weeks.
VicThe tools you're juggling, replaced by people who tell you what to do next.
Your AI finance team for ecommerce
Six specialists. Each owns their lane. Click to see what they do for ecommerce brands.
Vic
Bookkeeper
“Are my books even right?”
Reconciles Shopify, Amazon, and marketplace payouts daily. Handles marketplace fees, returns, and timing differences automatically.
Meet Vic
Remi
AR Agent
“Has the retailer paid?”
Manages wholesale invoicing, chases Net 30/60 payments, reconciles marketplace payouts across every channel.
Meet Remi
Theo
AP Agent
“What's my true landed cost?”
Calculates landed cost per SKU (freight, duties, tariffs) on every PO. Schedules payments to protect cash flow.
Meet Theo
Margo
FP&A
“Will cash last until inventory arrives?”
Cash forecasts tied to inventory reorder cycles. Seasonal demand modeling. Alerts before cash crunches.
Meet Margo
Hugo
RevOps Analyst
“Which channel is actually profitable?”
Contribution margin by SKU and channel after ALL variable costs: fees, shipping, returns, ad spend.
Meet Hugo
Nia
Investor Manager
“Am I exit-ready?”
Exit-ready books, live data room, and the GMV, EBITDA, and margin metrics acquirers anchor on.
Meet NiaWhat it costs to scale without the data
The brands that get out-scaled aren't the ones with worse products. They're the ones who couldn't tell which moves were paying back.
You keep scaling a SKU that's actually losing money after fees. By the time you notice, you've put six months of ad spend behind a product that was bleeding margin from week one.
A marketplace fee bump wipes margins on your hero SKU. Months pass before you notice. The brand that caught it in week one already raised prices and held the channel.
Every month you guess at profitability is a month your inventory, ad spend, and hiring bets are smaller than they should be. You under-grow because you can't see the green-light.
Imagine knowing exactly where to bet bigger
Your partner asks which channel is most profitable. You pull it up in 10 seconds, and double the budget on it that night.
Amazon changes a fee structure. You see the margin impact the same day and adjust pricing before your competitors notice.
You see true profit per SKU and per channel, updated daily with every fee accounted for. Your top 3 SKUs by margin become your top 3 by ad spend.
Month-end reconciliation takes minutes instead of a weekend.
You stop managing spreadsheets and start putting every dollar behind the channels and SKUs that actually grow margin.
One team. One bill.
No per-seat pricing. $1,000/month for all six agents.
Bet bigger on what's working. Hire your AI finance team.
Join the brand owners who stopped reconciling spreadsheets and started putting every dollar behind the channels and SKUs that actually grow margin.
Early access rolling out in waves · $1,000/month for all six agents