The AI finance team for ecommerce brands

Find the channels and SKUs that grow your margin. Bet bigger on them.

Six AI agents work one ledger that replaces your accounting software. Your channels, your suppliers, your bank, and your ad spend post to the same books every night, so the margin number and the accounting stop being two different systems. You approve what moves.

An ecommerce operator reviewing inventory on a tablet in a warehouse aisle
What is costing you growth

Revenue is up.Margin is a guess.The winners stay hidden.So every bet is the same size.

Five dashboards, no answer

Amazon has its fee reports. Your store has its payouts. Wholesale lives in your inbox. Which channel grew margin this month is a question you answer by hand, if you answer it at all.

Top sellers, bottom margin

Once referral fees, fulfillment, freight, returns, and ad spend come off, your best products by revenue can be your worst by margin. You cannot see which, so you fund all of them evenly.

Slow books cap growth

You built a brand people love. The brands outgrowing you do not have better products. They have better visibility into where their money goes, and that should not require a finance department.

How it connects

Your money arrives from everywhere you sell and everywhere you spend.It lands in one ledger.

Setup is one sitting. Coming from QuickBooks, a one-click migration brings your history across, and other systems migrate over with file exports.

  • Amazon

    Orders, referral and FBA fees, refunds, and settlement deposits post as they land.

  • eBay

    Orders, fees, and payouts arrive the same way, with no export in between.

  • ShopifyBeta

    Store orders, discounts, and payouts come across the same connector.

  • TikTok ShopComing soon

    Shop orders and fees join the same ledger when the connector ships.

  • Meta Ads

    Spend arrives by campaign and sits against the channel revenue it supported, so margin after ads is a figure instead of two exports side by side.

  • Google Ads

    Search and shopping spend posts to the books by campaign, coded to paid search rather than to one marketing line.

  • TikTok Ads

    Campaign spend lands in the same period as the orders it ran against, so a channel carries its own ad cost.

  • eBay Ads

    Promoted Listings spend comes across with your eBay connection rather than as a second one to set up.

AmazoneBayShopifyTikTok ShopMeta AdsGoogle AdsTikTok AdseBay Ads

What the agents did this week.None of it waited for you.

A worked example with sample figures. On your account every line comes from your own channels, your own suppliers, and your own bank.

One week in the books
  1. Mon 02:14
    Vic
    Vic

    Split Friday's marketplace settlement into $28,107.50 of referral fees and $18,700.40 of FBA fees, each coded to its own account.

  2. Mon 06:40
    Theo
    Theo

    Allocated $8,400.00 of ocean freight, $3,150.00 of import duty, and $640.00 of customs broker fees across the units on one container.

  3. Tue 03:08
    Vic
    Vic

    Coded 171 bank and card lines as they posted, each to the account it belongs to rather than to a catch-all.

  4. Tue 09:05
    Remi
    Remi

    Aged what is still owed across Amazon, the store, and eBay, and drafted this week's reminders for the accounts running late.

  5. Tue 21:30
    Margo
    Margo

    Reran the reorder scan against the cash plan and flagged the first week the opening balance turns negative.

  6. Wed 07:12
    Hugo
    Hugo

    Checked the referral fee rate each marketplace charged this week against the rate it should have charged, line by line.

  7. Thu 08:20
    Theo
    Theo

    Scheduled the balance due on purchase order ECPO-1003 against the cash on hand and left it in the queue for your approval.

  8. Fri 11:40
    Nia
    Nia

    Refreshed the diligence room with the closed month and recorded which documents each visitor opened.

Your six agents

Everything a finance team would do.Six lanes, no gaps between them.

Six named specialists, each owning one lane, each able to show you the entries behind anything they tell you.

Vic
Bookkeeper1 / 6

Vic

Your books close every day, so month end is already done when the month ends.

A transactions card headed Coded as they posted, listing three vendors with the amount and the account each one landed in: Google Ads at $7,445.03 to paid search, Bamboo Textile Co at $8,171.38 to inventory, and EcoPack Inc at $2,457.32 to packaging.
Books and close
Remi
AR Agent2 / 6

Remi

Money owed to you gets invoiced, chased, and applied without you opening a spreadsheet.

A receivables aging card covering three channels, with $14,234 owed at one to thirty days, $65,702 at thirty-one to sixty, and $78,520 at sixty-one to ninety, totalling $425,830.
Receivables
Theo
AP Agent3 / 6

Theo

Supplier bills arrive, get coded, and wait in a queue you approve, never one that pays itself.

A payables aging card listing three supplier bills waiting: PackRight Supply Co at $22,800 and SwiftShip 3PL at $11,600 in the one to thirty day bucket, and GreenLeaf Materials at $13,900 in the thirty-one to sixty bucket.
Payables
Margo
FP&A4 / 6

Margo

Cash is planned thirteen weeks out, against your reorder cycle and your season.

A thirteen-week cash forecast card showing the opening balance week by week: $143,500 in the week of September 7, $181,950 by September 21, $30,409 by October 5, and minus $121,133 by November 2.
Forecasting
Hugo
Channel Analyst5 / 6

Hugo

What you gave away in discounts and took back in returns comes off before anyone calls it revenue.

A total sales breakdown card stepping from $1,523,998.46 of gross sales down through $39,487.90 of discounts and $80,181.87 of returns to $1,404,328.69 of net sales.
Channels and SKUs
Nia
Exit Readiness6 / 6

Nia

Your numbers, your documents, and your history stay in the shape a buyer asks for.

A period close card captioned as the record a buyer opens, with January through June marked closed and July still in progress, above net income for the year to date of $358,277.62.
Exit readiness
In the product

Four surfaces you will actually open.All four read the same ledger.

Real surfaces in the product, drawn from posted entries rather than an export of them, so a number you disagree with can be opened line by line.

A channel profit and loss card for the current fiscal year, reading down from $558,000.00 of net revenue through $80,889.95 of total cost of goods sold and $477,110.05 of gross profit to $470,170.78 of contribution margin.
An inventory summary card captioned as stock on hand valued at landed cost, carrying four rows: 10,113 total units in stock, $90,331.99 of total value at cost, $663,329.00 of total value at retail, and 25 products.
A transactions card captioned as one payout split into what it was, with four Shopify rows: $32,673.74 and $27,839.47 booked to product revenue, and $318.89 and $318.75 taken back out to platform fees.
Four products listed with the price each sells at, the unit cost behind it, and the average landed cost in a column of its own: $80.00 against $10.56, $85.00 against $11.22, $120.00 against $15.84, and $45.00 against $5.94.

Channel P&L

One statement built from every channel, reading down from net revenue through cost of goods sold to the contribution margin underneath it, all of it from the ledger rather than from a channel report.

Inventory, valued at cost

The catalog totals what is standing on the shelf: units in stock, and what those units are worth at cost, so the shelf reads as a cash figure instead of a count.

Payouts reconciled

A payout does not post as one deposit. The revenue lands on its own line and the platform fee comes out on another, so a fee change reads as a line item instead of as a smaller number in the bank.

Margin per SKU

Each product shows the price it sells at, the unit cost behind it, and the average landed cost beside that, so the margin on a unit is a column you can sort rather than a calculation you redo.

Why operators switch

The other ways to get this done.And what each one leaves you holding.

Brands compare us against people and services, because that is what this work costs today.

FutureproofA bookkeeperA fractional CFOSpreadsheets
Marketplace payouts reconciledDeposits matched to the orders, fees, and refunds behind them, every night.Usually booked as one lump deposit, weeks after it landed.Reads the result; reconciling was never their job.A settlement report exported and summed by hand.
Landed cost per unitFreight, duty, and broker fees allocated across the units on the order.Often parked in a freight account, away from the product it belongs to.Reviews the number you hand them.A cost estimate you last updated six months ago.
Margin by channel and SKUContribution margin per channel and per SKU, traceable to the entries under it.Revenue and cost of goods, not margin by product.Built once for a review, then out of date.As accurate as the last export you pasted in.
A cash plan you can reorder againstRebuilt from posted entries every night, with your reorder cycle in the model.Backward looking by design.A model they maintain, on their schedule.A model you maintain, on top of running the brand.
An answer the same day you askThe number is posted overnight and waiting when you open your laptop.An email, then a wait for the next close.The next scheduled call.An evening rebuilding the tab.
What it takes from youOne monthly fee for all six lanes, with a specialist review call included.A salary or an hourly rate, covering one lane of the work.A retainer for advice, with the bookkeeping still to buy separately.Your own hours, every week, on work that is not the brand.
Questions operators ask

Everything else operators want to know.Answered before you ask.

Dashboards estimate; a ledger knows. Futureproof books every order, fee, refund, and payout, so profit per channel and per SKU is accounting-grade, and your books are done as a side effect.

Amazon and eBay connect directly. Shopify is in beta. TikTok Shop and Walmart are coming soon. Once a channel is connected, orders, fees, and payouts post into your books.

Deposits are matched back to the orders, fees, and refunds behind them automatically, so what hits the bank ties back to what you actually sold, and a fee change is caught the week it happens.

Pricing starts at $1,000/month for all six agents and the ledger, with a monthly review call with a human financial specialist included. No per-seat fees, no modules. Larger or more complex businesses are scoped individually, so those are priced on a call.

Your CPA stays for taxes and gets cleaner books to work from. The daily bookkeeping is Vic's job, and a human financial specialist reviews everything with you each month.

Your numbers, every morning

Put the next dollar where the margin is.Hire your AI finance team.

Connect your channels, your bank, and your suppliers, and the agents get to work on your books.

14-day trial to startAll six agents, one ledgerNo per-seat fees, no modules

Every plan includes a monthly review call with a human financial specialist. Larger or more complex brands are scoped on a call.

Margin Matters

The platform news, read for your margin

Twice a month: the changes that touch your P&L, the money behind each one, and one move to make. Three minutes, then back to work.

Twice a month. Unsubscribe anytime.