The Sellerboard problem
Amazon-Only
Sellerboard is built for Amazon sellers. If you sell on Shopify, eBay, or other channels, you need separate tools and separate spreadsheets to reconcile them.
No Bookkeeping
Sellerboard shows profit metrics but doesn't handle your books. You still need QuickBooks or a bookkeeper for P&L statements, balance sheets, and tax preparation.
No Forecasting or Planning
Sellerboard shows where you've been, not where you're going. No cash flow projections, revenue forecasting, or scenario planning.
Feature comparison at a glance
| Feature | Futureproof | Sellerboard |
|---|---|---|
| Full agentic AI finance team | ||
| Amazon Profit Tracking | ||
| Multi-Channel Support | ||
| AI Bookkeeping | ||
| Per-SKU Profitability | ||
| Fee Breakdown | ||
| P&L / Balance Sheet | ||
| Cash Flow Projections | ||
| Exit-Ready Data Room | ||
| Scenario Planning |
Full agentic AI finance team
Amazon Profit Tracking
Multi-Channel Support
AI Bookkeeping
Per-SKU Profitability
Fee Breakdown
P&L / Balance Sheet
Cash Flow Projections
Exit-Ready Data Room
Scenario Planning
One dashboard for all your channels
Sellerboard tracks Amazon. That's it. If you sell on Shopify, eBay, or TikTok Shop, you need separate tools. Futureproof unifies revenue, fees, and profitability across your channels in one dashboard. Amazon and eBay support is fully live, Shopify is in beta.
Every channel in one place, on one ledger. Amazon and eBay fully live, Shopify in beta, TikTok Shop on the roadmap. One source of truth.
Amazon only. Multi-channel operators and sellers need additional tools and manual reconciliation across platforms.
Profit tracking + clean books in one platform
Sellerboard shows you profit numbers but doesn't manage your actual books, so the bookkeeping falls to someone else. Futureproof keeps the books natively, on its own general ledger: profit analytics plus automated bookkeeping, P&L, balance sheet, and tax-ready financial statements.
AI-powered bookkeeping with multi-channel reconciliation. Clean, tax-ready books that connect directly to your profit metrics.
Profit dashboard only. No bookkeeping, no financial statements. You still need a separate accounting tool.
Revenue
$87,400
COGS
$34,200
Gross Margin
60.9%
Net Profit
$18,600
Plan your growth, don't just track your past
Sellerboard tells you what happened last month. Futureproof shows you what happens next: cash flow projections, revenue forecasting, and scenario planning to help you make smarter growth decisions.
Cash flow projections, revenue forecasting, and scenario planning. Model what happens if you launch a new product or expand to a new channel.
Historical data only. No forecasting, no scenario planning, no forward-looking insights.
Get set up in about 30 minutes
Connect your sales channels and bank accounts. Futureproof pulls the raw data directly. No manual imports needed.
Connect your accounts
Link your bank accounts and credit cards via Plaid.
Connect your channels
Link Amazon and eBay (fully live; Shopify in beta, TikTok Shop on the roadmap). We pull the raw data directly into your Futureproof ledger.
See your metrics
Per-SKU margins, channel analytics, and investor-ready reports, available immediately.
One platform, not a patchwork of tools
Futureproof
$1,000/month
All six AI agents (bookkeeping, AR, AP, FP&A, RevOps, investor relations) at $1,000/mo flat. The complete finance team for ecommerce.
Sellerboard + Manual Tools
$2,000+/month all-in
Sellerboard alone is $15–$79/mo for Amazon profit tracking. To match Futureproof's coverage you'd add QuickBooks ($30+/mo), a bookkeeper ($500–$1,500/mo), and a forecasting tool ($500+/mo). That's $1,000–$2,000+/mo all-in.
Got Questions? We've Got Answers.
The platform news, read for your margin
Twice a month: the changes that touch your P&L, the money behind each one, and one move to make. Three minutes, then back to work.