Futureproof vs Sellerboard
Profit analytics still needs books to sit on. We are the books.
Sellerboard reports accurate seller profit and syncs it into your accounting system. Futureproof is an AI finance team: six agents working one ledger that replaces your accounting software, so the profit figure, the bank reconciliation, and the closed month are one record rather than three.
Three signs the analytics layer is not the problem.The layer under it is.
Sellerboard is good at the job it names. These are the jobs it hands on to something else.
The books live somewhere else
Their own answer to connecting profit data to an accounting system is a QuickBooks sync. That means a second subscription, a second set of numbers, and a reconciliation between them whenever the two disagree.
Your costs are your job
Cost of goods is a seller-maintained feature: keep the batches current as prices change, or the margin quietly goes wrong. Every freight and duty invoice is a data entry task with your name on it.
Cash is still a spreadsheet
Sales forecasting and reorder quantities are on their site. A cash-flow projection is not. The question of whether the bank covers the next container goes back to a tab you maintain.
Twelve jobs a growing seller has to cover.Read the second column fairly.
Each row is work that happens either way, described in each product's own terms. Several rows agree, and say so.
| Futureproof | Sellerboard | |
|---|---|---|
| AI finance team that does the work | Six agents post the work; you approve it. | A dashboard, with alerts and automation tools. |
| Monthly human specialist review | Included with every plan, at no extra cost. | Email support, answered within 24 hours. |
| Amazon profit tracking | Settlements split into revenue, fees, and refunds. | Accurate profit analytics for Amazon sellers. |
| Multi-channel support | Amazon, eBay, Shopify in beta, TikTok Shop coming soon. | Amazon, Walmart and eBay in one dashboard. |
| AI bookkeeping | Bank and card lines coded and closed every night. | Profit, fees and expenses sync into QuickBooks. |
| Per-SKU profitability | Unit cost and landed cost beside the selling price. | Product and order level profit, COGS by batch. |
| Fee breakdown | Every fee on its own line, coded to its own account. | Fees, refunds, VAT and shipping in one view. |
| P&L and balance sheet | Profit and loss and balance sheet from the ledger. | No financial statements are listed on their site. |
| Cash flow projections | Thirteen weeks of cash, rebuilt from posted entries. | No cash-flow projection is named on their site. |
| Exit-ready data room | A gated room, closed months, and who opened what. | No data room feature is named on their site. |
| Scenario planning | Forecast versions you can duplicate and re-run. | Sales and reorder forecasting on the stock side. |
| Fees checked against the published rate | Each rate charged audited against the rate published. | Marketplace fees factored into profitability. |
Sellerboard statements checked 2026-09-20 on sellerboard.com.
Connect, migrate, run.An afternoon, not a project.
Nothing here waits on an onboarding team. The connection is yours to make and the history comes with you.
Connect your channels
Amazon, eBay, your store, your bank accounts, your cards, and your ad platforms connect in one sitting, and orders, fees, refunds, and payouts start landing in the ledger.
Bring your history
Coming from QuickBooks, a one-click migration brings your history across, including the books a profit tool has been syncing into. Other systems migrate over with file exports.
Let the agents run
Overnight the settlements get split, the card lines get coded, and the day gets closed, so by morning profit per unit and the books agree because they are one record.
Four things that stay yours.Moving the ledger moves nothing else.
The switch is about where the work happens, not about the relationships and accounts around it.
- Your accountant
- Your CPA keeps filing and keeps their method. They work from closed months on the same ledger, exported in whatever format they ask for.
- Your bank and your cards
- The accounts stay open where they are. Theo codes the bills and schedules the payments, and the release is always yours to make.
- Your selling history
- Past periods come across in the migration, so seasonality, last year's peak, and your old cost basis stay available to read.
- Your approvals
- Agents draft reminders, schedule payments, and bring exceptions forward. Nothing is sent or paid on your behalf.
What sellers want settled first.In plain terms.
No, and that is the core difference. Sellerboard is software: it shows you dashboards, and you or someone you pay do the work around them, updating COGS, exporting reports, reconciling payouts against the bank, turning numbers into decisions. Futureproof's agents do that work. Vic closes the books overnight, Hugo runs the margin analysis, Margo plans the cash, and they bring you exceptions to approve.
Pricing starts at $1,000/mo and covers all six AI agents: Vic (bookkeeping), Remi (AR), Theo (AP), Margo (FP&A), Hugo (channel analysis), and Nia (exit readiness). The same six roles hired as humans cost $384K to $605K a year in salaries. Sellerboard sells profit analytics, PPC and inventory tools for marketplace sellers, and routes the books to QuickBooks. Futureproof is the books.
Yes, Futureproof is live for ecommerce. Amazon and eBay integrations connect directly, with Shopify in beta. Start a 14-day trial.
For the profit and accounting work, yes. Futureproof covers per-SKU profit tracking, fee breakdowns, and marketplace analytics, plus native bookkeeping on its own ledger, cash forecasting, and diligence records. Sellers who depend on PPC bid automation, reimbursement recovery, review requests, or keyword research should note that those sit outside the Futureproof product.
Yes. Amazon and eBay integrations connect directly: Futureproof imports orders, fees, and payouts into your books. Shopify support is in beta, with TikTok Shop coming soon. Meta Ads, Google Ads, and TikTok Ads connect for spend, and eBay Promoted Listings spend arrives with the eBay connection.
Futureproof still adds significant value. Beyond profit tracking, you get bookkeeping closed every night on your own ledger, tax-ready financial statements, supplier bills coded and scheduled for your release, a thirteen-week cash plan, and a diligence record a buyer or a lender can read.
One ledger, every channel
Keep the profit detail you rely on.Stop paying twice for the books.
Connect Amazon, eBay, your store, and your bank, and the profit figure, the accounting, and the cash plan come off the same entries.
Starting at $1,000/month for all six agents, with a monthly review call with a human financial specialist included. No per-seat fees, no modules.