Payouts for ecommerce brands

Know why the deposit is less than sales. Line by line.

In Futureproof, your brand's Amazon and eBay payouts are broken into the sales, refunds and fees that add up to the deposit in your bank. Shopify payouts are matched to their deposits too.

An Amazon payout, simplified. The lines add up to the deposit in the bank.
When the payout lands

A brand waits to learn where its sales went

When an outside bookkeeper keeps your QuickBooks, each payout is explained on their monthly cycle, from the settlement report or an add-on app that posts a summary.

The deposit never matches

Seller Central shows the period's sales, the deposit in your bank is thousands lower, and the reason waits for the bookkeeper's month end.

Here

Each payout shows its sales, refunds and fees on their own lines, and they add up to the deposit.

Booked as one sales line

In some QuickBooks files a payout goes in as a single sales figure, so revenue reads low, fees never reach the P&L and your fractional CFO grosses up the settlements at cleanup.

Here

Sales post at full value on each channel's own line, and the payout arrives as money on its way to your bank, never as a second sale.

Where is the rest of it?

Amazon holds back part of a payout, and the smaller deposit lands in the week a supplier balance is due.

Here

What Amazon is holding shows apart from what it paid, as an amount of its own.

A brand's payout

Your brand's payout, from the sale to the bank

Each step reaches your brand's books as the channel reports it, and the month closes on reconciled accounts that you or your fractional CFO approve.

An order ships

The sale posts at full value to that channel's revenue, so Amazon and eBay each show their own top line.

A customer sends it back

The refund comes off that channel's own returns line, so returns read channel by channel.

Amazon settles the period

Referral, FBA, storage and subscription fees and advertising charges each land on their own line, apart from the sales.

Amazon holds some back

The held amount is split from the payout and kept out of revenue and expense, so you see what Amazon holds now.

The deposit reaches your bank

Vic books it as money arriving from the channel, never as a second sale, and the payout is matched to the deposit.

Before the next ad push

Hugo, your Channel Analyst, shows each channel's margin after the fees on its orders and your ad spend, so the push is weighed on margin.

CEO, COO or fractional CFO

Every dollar of your payout, accounted for.

Every line in a payout traces back to the marketplace's own report, ready when your lender or your CPA asks.

What your brand gets

  • Gross sales, refunds and fees sit by channel in your books, ready when your lender or your CPA asks.
  • Each payout is matched to the deposit in your bank, and a payout with no deposit is listed for you.
  • A difference nobody can explain is left open for you, and raising it with the marketplace stays your call.
  • Tax that Amazon and eBay collect and remit stays out of your revenue, and tax from your own store is held as owed.
How it compares

Your payouts with us, or with a bookkeeper

Whether your brand keeps QuickBooks with a bookkeeper or is pricing NetSuite, this is who does each part of a payout.

FutureproofQuickBooks + a bookkeeperNetSuite + finance staff
Each payout broken into sales, refunds and feesAs each channel settlesAn add-on app, or your bookkeeper by handA connector, kept up by your staff
Payout matched to the deposit in your bankYesYour bookkeeper, at month endYour staff or outside firm
Amazon fees by type on the P&LYesThe mapping your bookkeeper setsThe mapping your NetSuite admin sets
What Amazon holds back, shown apartYesYour bookkeeper, from the reportYour staff, from the report
Who looks into a gap between payout and depositListed for you; raising it is your callYour bookkeeperYour staff or outside firm
Margin by channel after fees and ad spendFrom the same booksYour fractional CFO, in a spreadsheetReports your staff build
Payout questions

What CEOs and fractional CFOs ask about payouts

An Amazon payout is what is left of the sales it settles after refunds, its fees and any amount Amazon holds back. Each payout is broken into those lines and added up to the deposit in your bank, so you can see which refunds and fees made up the difference.

Sales post at full value to each channel's revenue, refunds to its own returns line and Amazon fees by type. The payout then comes in as money on its way to your bank, never as a second sale, so gross revenue by channel is in your books when a lender or a buyer asks.

The amount Amazon holds is split out of each payout and kept out of your revenue and expense. You can see what Amazon is holding now and what it has released since, apart from what it paid you.

Each payout is matched to the deposit in your bank, and a payout with no deposit is listed for you. A difference nobody can explain is left open for you or your fractional CFO, and raising it with the marketplace stays your call.

Yes. Your brand's margin by channel is shown after the fees on each order and your ad spend, with storage and subscription fees beside it, so the next ad push is weighed on the margin each channel leaves.

On Amazon and eBay, the marketplace collects and remits the sales tax as the marketplace facilitator, so that tax stays out of your revenue and what you owe. Tax you collect on your own store is yours to remit and is held as owed, channel by channel.

See each payout split in action.

A walkthrough of the whole platform, then a talk about how you run your month.

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