Every run gets bigger before it pays. Know you can fund it.
Follow one supplement brand, made by a co-packer, from launch to exit: the first production run, Amazon, health stores, an inventory lender and the books a buyer reads. Futureproof shows you what each tub cost to land and whether cash covers the next, bigger run.
Six stages, from the first production run to the books being read
- 1The run ships
Your first run is in Amazon's warehouses, and nobody has added the freight to get it there.
- 2Amazon money in a lump
Amazon is most of your sales, and the bookkeeper books each payout as one lump of revenue.
- 3A bigger minimum
The co-packer's minimum for the next run is bigger than the first, and it wants a deposit before it buys ingredients.
- 4Worth the site discount?
Your own site sells for less than Amazon, and you cannot say if it still makes more.
- 5Small orders, often
Independent health stores order small and often on terms, and you cannot see when each will pay.
- 6Money for a bigger run
An inventory lender wants monthly books before it funds the next run.
The run ships to Amazon
Your first run is in Amazon's warehouses, and nobody has added the freight to get it there.
The freight to get the run into Amazon's warehouses, once entered against it, is built into each unit's cost.
Amazon pays out less than you sold
Reviews came in, and the run is selling.
Amazon is most of your sales, and the bookkeeper books each payout as one lump of revenue.
Each Amazon payout is split into its sales, refunds and Amazon's fees on their own lines, instead of one lump of revenue, and matched to the deposit in your bank.
The co-packer wants a bigger run
Repeat buyers are coming back each month.
The co-packer's minimum for the next run is bigger than the first, and it wants a deposit before it buys ingredients.
You check the run against your cash once the run's PO is placed, and the co-packer's bill then sits with your other supplier bills, paid from your own bank.
Does your own site beat Amazon?
Amazon buyers asked to buy on your own site.
Your own site sells for less than Amazon, and you cannot say if it still makes more.
On your own site the discount comes off gross sales, on Amazon its fees come out of what is left, and each channel shows what it kept after fees and the ad spend you tie to it.
Health stores order small, often
Store owners who sold out of tubs are ordering again.
Independent health stores order small and often on terms, and you cannot see when each will pay.
Before you offer the next store the same terms, you can see which stores are late today.
An inventory lender calls
The co-packer's minimums keep rising.
An inventory lender wants monthly books before it funds the next run.
Cost of goods follows your shipments through the year, and the stock balance is part of each month you approve.
If you sell the brand, the buyer reads the same months and the same stock balance as the lender.
What supplement CEOs ask
On the run's purchase order. Enter the co-packer, the lines and the unit cost with the deposit and balance dates, and from that day the order sits beside your sales and bills.
Yes. Each Amazon payout is broken into the sales, refunds and fees behind it and adds up to the deposit in your bank, and a payout with no deposit is listed for you.
Yes, channel by channel. Each one shows its gross sales, what came off them and what it kept after fees and ad spend, with each ad account counted against the channel you choose, so your own site reads against Amazon on the same lines.
Yes. The stock balance is part of each month you approve, and cost of goods follows your shipments through the year. Your CPA can see each month you approved, so the lender reads the same figures.
See the full platform in one walkthrough.
The demo is an overview of the whole platform, then a talk about how you run your month.