Summer stock gets paid for in winter. Know the cash lasts.
Six stages take one camp-furniture brand from launch to exit, from its first season of folding chairs to the books a lender, and one day a buyer, reads. Futureproof shows you what each chair keeps after landed cost and big-item fees, and whether cash lasts from the winter buy until shops pay.
Six stages, from the first season to the books being read
- 1Pricing a bulky chair
Freight is a big share of what each chair costs, and your price still leaves it out.
- 2Big-item fees
Your chairs sell well on Amazon, yet each payout is thin, and you cannot say how much the big-item fees took.
- 3The off-season buy
Winter sales are a trickle, last summer's chairs are still in stock, and next season's order needs a deposit.
- 4Shops book early
Outdoor shops have booked orders for spring, and they pay on terms after the season starts.
- 5After the fees
You sell on Amazon, your own site and through shops, and cannot say which online channel keeps the most after fees.
- 6Borrowing on what shops owe
A lender will advance against shop invoices and stock, and has asked to see the books.
Freight left out of the price
Freight is a big share of what each chair costs, and your price still leaves it out.
Pricing and wholesale terms stay your call, made on a unit cost that holds the freight, duty and tariff entered against it.
Big items, big Amazon fees
Summer is here, and the chairs are selling.
Your chairs sell well on Amazon, yet each payout is thin, and you cannot say how much the big-item fees took.
Each SKU's figure is built from its own orders, fees and refunds, so the chair's Amazon fees read apart from the smaller items'.
Next summer, paid for in winter
Campsites emptied out in September.
Winter sales are a trickle, last summer's chairs are still in stock, and next season's order needs a deposit.
Once the PO is placed, next season's deposit sits in its week, from today's bank balance, against your minimum cash, while last summer's chairs sit in stock at cost.
The rep's spring bookings
A sales rep took your samples on the road this winter.
Outdoor shops have booked orders for spring, and they pay on terms after the season starts.
You see which shops owe what and how late, and the cash forecast counts each shop's invoice in the week it is expected.
Amazon, own site or shops?
Shops reordered before the second summer ended.
You sell on Amazon, your own site and through shops, and cannot say which online channel keeps the most after fees.
Margin for Amazon and your own site, after fees and the ad spend you tie to each, is built from each channel's own orders, fees, refunds and landed cost, and what the shops owe sits beside them in your cash forecast.
A lender looks at what shops owe
Shop orders and new stock land in the same months.
A lender will advance against shop invoices and stock, and has asked to see the books.
Each open shop invoice shows how far past due it is, and what shops owe matches your balance sheet, with stock at what it cost to land.
A buyer, if you ever sell the brand, reads that same balance sheet and the same shop invoices.
What outdoor brand CEOs ask
Yes. Each chair's cost holds its share of the container's freight, duty, tariff and broker fees, and the next price is set on that cost.
Yes, once you invoice the shop. Each invoice is counted in your cash forecast in the week its payment is expected, so you see when the season's shop money comes back against the stock you paid for in winter.
You read it channel by channel, after fees and ad spend, for each month in your books, with each ad account counted against the channel you choose.
The shop invoices still open, by buyer, and the stock on hand, which takes the actual freight and duty once the freight and duty invoices are entered.
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