Which channel actually makes us money? And when it pays.
Futureproof keeps Amazon, Shopify, eBay and your wholesale accounts in one set of books. See what each online channel keeps after its fees, and when every channel's cash reaches your bank.
Each channel reports sales, not profit
When you or your fractional CFO export each channel's own report to a spreadsheet and line them up once a month, the channel view arrives after the next month's spend is set.
- Is Amazon still worth it?Ad cost per order keeps rising, Seller Central reports the sales, and nobody has Amazon's margin to weigh the ads against.
- Three channels, three sets of numbersAmazon says one thing, your own store another and eBay a third, and none of them counts fees or refunds the same way.
- Wholesale looks like the steady oneThe orders are big and they repeat. The stock ships now, and the payment comes thirty or sixty days later, long after the marketplace payouts.
Which channel gets the next dollar?
The channel P&L is a management view built from the same orders as the P&L in your books, and it sits beside the books.
What your brand gets
- Margin by channel after product cost, fees and ad spend, beside your monthly P&L.
- When each channel's cash reaches your bank, wholesale invoices beside the marketplace payouts.
- What a new channel needs to break even, from the launch costs and channel fees you set out.
The rest of your brand's finance, page by page
Each page covers one part of the platform, all on one set of books.
What CEOs and fractional CFOs ask about channels
Amazon is worth what you spend on it when what it keeps after product cost and its fees still covers the month's ad spend counted against it. Your channel P&L shows Amazon's margin after product cost, fees and ad spend beside every other channel, so the answer rests on margin rather than on sales.
Each ad account is counted against the channel you choose, month by month, and any spend you have not tied to one sits on its own line, so each channel reads after its ad spend. Return on ad spend and profit on ad spend, blended across all your channels, read beside it.
Volume and margin answer different questions. A large channel can carry more fees on each sale, so it adds the most revenue while keeping less of each dollar. Seeing every channel down to its margin shows both.
Set beside your largest, a small channel shows what it keeps after its own fees and cost of goods. Whether it stays is your call, made on its margin rather than on habit.
Yes. From the launch costs and channel fees you set out, you see what a new channel needs to break even and what your cash can afford next. The decision to open it stays with you.
Yes. Each wholesale invoice sits in the week it is expected to be paid, beside each marketplace payout, so you see which channel's cash arrives first and which carries the month.
From your books: the same orders, fees, refunds and product costs your brand closes each month, with ad spend from each ad platform. The channel P&L is a management view that sits beside the P&L in your books.
See the full platform in one walkthrough.
The demo is an overview of the whole platform, then a talk about how you run your month.