You pay in spring for a December payday. Plan the gap.
Follow a building-set brand from launch to exit, holiday by holiday, through a seasonal bank line to the books a buyer reads. Futureproof shows you whether cash carries the spring deposit to December, and what each toy kept after landed cost, fees and refunds.
Six stages, from the first holiday to the books being read
- 1Holiday stock is in
Your first holiday stock has landed and not sold yet, and each toy is still priced on the factory cost.
- 2December pays out
Your first holiday has sold, holiday returns are still coming off Amazon payouts, and December is not in your books.
- 3The spring deposit
Last holiday is in your books, and next holiday's production has to be paid for while sales are at their slowest.
- 4Toy stores order
Toy stores have ordered for fall delivery, and some want to pay after the holiday.
- 5Sold out and left over
After the second holiday, some toys sold out, others are still in the warehouse, and you cannot say which made money.
- 6Credit for next holiday
You sell to toy stores now, and the bank wants last holiday month by month before it opens a seasonal credit line.
Ready for the first holiday
Your first holiday stock has landed and not sold yet, and each toy is still priced on the factory cost.
Each toy you still hold carries what it cost to land, so the holiday price is set on that cost, not the factory's.
December is still not in the books
The holiday sold through.
Your first holiday has sold, holiday returns are still coming off Amazon payouts, and December is not in your books.
December's payouts break into sales, refunds and fees as they land, and you read December any day, marked in progress until you approve it.
The spring deposit for the holiday
January returns are in, and spring is quiet.
Last holiday is in your books, and next holiday's production has to be paid for while sales are at their slowest.
Spring's P&L stays clean while the deposit is out; the cost lands as toys ship.
Your cash forecast, from today's bank balance, shows whether cash carries the deposit and the balance.
Toy stores order for the fall
Store buyers stopped at your stand at a toy fair.
Toy stores have ordered for fall delivery, and some want to pay after the holiday.
Each store's invoice is drafted on the terms you agreed, and its payment sits in your cash forecast in the week it is expected.
Which toys made money?
The range grew for the second holiday.
After the second holiday, some toys sold out, others are still in the warehouse, and you cannot say which made money.
Each toy shows what it kept after landed cost, fees and refunds, beside the stock still in the warehouse at cost.
The bank asks how the holiday went
Each holiday order is bigger than the last.
You sell to toy stores now, and the bank wants last holiday month by month before it opens a seasonal credit line.
You can give the bank each closed month's P&L, balance sheet and cash flow, exported to Excel or PDF.
Sell the brand one day, and the buyer reads those same closed months, holiday by holiday.
What toy brand CEOs ask
No. Your books hold the deposit on the balance sheet as money paid ahead to the factory, and the cost lands as each toy ships to a customer. Your bank balance still drops the day you pay it.
Yes. Each invoice is drafted on the terms you agreed with the store, for you to review, and you send it to the store's billing inbox with the invoice attached.
Yes. You can read December any day, and it is marked as in progress. Once you have looked it over and the month is done, that is the December you report from.
The months you have closed. Each month closes when you or your fractional CFO approve it, and the bank reads each one with net revenue after discounts and refunds.
See the full platform in one walkthrough.
The demo is an overview of the whole platform, then a talk about how you run your month.