Packaging is paid before the batch sells. See which serum pays.
Follow one skincare brand from launch to exit, from the first batch of serum to the monthly P&Ls an investor, and one day a buyer, reads. Futureproof keeps your unit cost true to the bottle, pump and carton, and shows what each serum keeps with the month's ad spend beside it.
Six stages, from the first batch to the books being read
- 1The first batch
Your first batch is back from the co-packer, and your unit cost is still the co-packer's quote.
- 2Ads are the biggest bill
Your site is busy, ads are the biggest bill, and you cannot say which products make money.
- 3Packaging comes first
The co-packer wants a deposit on the next batch, and the packaging minimums are due before that.
- 4Amazon joins
You now sell on Amazon yourself, its payouts arrive with ads and fees taken out, and you cannot match them to sales.
- 5Spas want the line
A spa or boutique group has sent a PO on terms, and the packaging for it has to be paid first.
- 6The investor's questions
An investor wants monthly P&Ls before the next meeting.
The first batch is back
Your first batch is back from the co-packer, and your unit cost is still the co-packer's quote.
When the co-packer fills the batch, your bottles, pumps and cartons leave stock at their cost, and the finished serum takes that cost plus the fill charge.
Busy site, but which serum pays?
The launch posts went out, and the site got busy.
Your site is busy, ads are the biggest bill, and you cannot say which products make money.
See what your Shopify store kept after discounts, refunds, cost of goods and payment fees, product by product, and what it kept after the ad spend you tie to it.
Packaging first, then the batch
The bestsellers are running low.
The co-packer wants a deposit on the next batch, and the packaging minimums are due before that.
Once each PO is placed, the packaging payment and the batch deposit each sit in your cash forecast in the week it falls due.
Amazon joins. The books slip
Resellers were already listing the brand on Amazon.
You now sell on Amazon yourself, its payouts arrive with ads and fees taken out, and you cannot match them to sales.
From the first Amazon payout, your Shopify store and Amazon sit in one set of books.
Open this month's P&L any day, marked in progress, with each channel's sales and refunds on their own lines.
A spa group wants it on terms
Spas have been asking for a wholesale price list.
A spa or boutique group has sent a PO on terms, and the packaging for it has to be paid first.
The packaging bill gets a pay date against your projected cash, and what the spa group owes sits in your cash forecast in the week it is expected.
An investor wants monthly P&Ls
Bigger batches need money behind them.
An investor wants monthly P&Ls before the next meeting.
Each month's actuals sit beside the budget, from the same books as your P&L, month by month for the months you have closed.
If you sell the brand one day, a buyer reads the same monthly P&Ls your investor does.
What beauty CEOs ask
Yes. Each fill run takes what goes into the serum, its bill of materials, out of stock at cost, and each finished unit enters stock at the cost of its parts plus the co-packer's charge.
Yes, once each PO is placed. Both payments then sit in your cash forecast, and you see the lowest week before either one goes out.
Yes. Every product is ranked on what it keeps after cost of goods, fees and refunds, for each month you have closed, so an investor reads each serum on its own line beside the total.
Yes. Your Amazon payouts are broken into their sales, refunds and fees, and your Shopify payouts are matched to their deposits, so every channel sits in one set of books.
See the full platform in one walkthrough.
The demo is an overview of the whole platform, then a talk about how you run your month.