The ads look good on Amazon
Amazon's ads report a healthy return, but nobody can say what Amazon left after product cost, fees and ads.
Here
Each channel shows what it kept after product cost, fees and its ad spend.
Channel P&L for ecommerce brands
Which channel and product make you money? Amazon, Shopify, eBay.
Futureproof shows what Amazon, Shopify and eBay each make after product cost, fees and ad spend. You choose the channel each ad account counts against, and spend you have not tied to one sits on its own line.
Found out too late
Each channel reports sales, not profit
Amazon, Shopify and eBay each report their own sales and the ads report ROAS, so the next dollar of ads or stock goes where sales look biggest.
A best-seller that keeps little
It pays freight, duty and Amazon's fulfillment fee on every unit, and keeps less than a slower product.
Here
Each SKU shows its margin after fees and refunds, with freight and duty in its cost.
One product, three margins
It sells on Amazon, Shopify and eBay at different fees, and nobody can say where it earns the most.
Here
The same SKU's margin sits side by side for Amazon, Shopify and eBay.
CEO, COO or fractional CFO
Decide where the next dollar goes
Push a channel or pull back, keep a product or cut it, on numbers from the same books as your P&L.
What your brand gets
- What each channel kept after product cost, fees and ad spend.
- Each SKU's margin after fees and refunds, with freight and duty in its cost.
- The same SKU's margin on Amazon, Shopify and eBay, side by side.
- A P&L for each channel down to net income, from the same books as your brand's P&L.
How it compares
Channel margin, us or a spreadsheet
If your fractional CFO rebuilds channel margin in a spreadsheet today, or you check a profit app or an agency dashboard, this is who keeps each number current.
| Futureproof | A spreadsheet your fractional CFO keeps | A profit app or an ad dashboard | |
|---|---|---|---|
| What each channel kept | After product cost, fees and ad spend | Rebuilt from each channel's reports | From the fees and costs the app reads |
| What a SKU keeps | After fees, freight and duty in its cost | Rebuilt by hand, product by product | From a unit cost someone keeps by hand |
| Whether it ties to the P&L | Same books as your P&L | When the sheet is matched to the books | A separate figure from your books |
Margin questions
What CEOs ask about channel profit
Each channel gets its own P&L. Amazon, Shopify and eBay each run from net revenue down to net income, built from the same books as your brand's P&L. Each channel shows what it kept after product cost, fees and ad spend, with each ad account counted against the channel you choose, so you can see which channel earns its budget before you move it.
SKU margin counts the product's cost with freight and duty in it, the marketplace, fulfillment and payment fees on each sale, and refunds. What is left is what the SKU kept, shown in dollars and as a share of its net revenue, on each channel it sells on.
Yes. The same SKU's margin sits side by side for Amazon, Shopify and eBay, each after that channel's own fees, so you can see where a product earns the most and where it barely pays its way.
In each channel's P&L. Each ad account counts against the channel you choose, and any spend you have not tied to one sits on its own line, so Amazon, Shopify and eBay each read after fees and ads. Each SKU is ranked on what it keeps after its cost to land, marketplace fees and refunds.
See the full platform in one walkthrough.
The demo is an overview of the whole platform, then a talk about how you run your month.