Know your margin before the next PO. Not weeks after.
Futureproof, the ERP for ecommerce brands, puts your POs, freight and duty, stock, bills, wholesale invoices and Amazon, eBay and Shopify payouts in one set of books, so your profit and your cash flow come from the same numbers.
A brand asks the same questions every week
When an outside bookkeeper keeps your QuickBooks and the team keeps the rest in spreadsheets, each answer waits on whoever holds that file.
Last month still has charges nobody has explained
Partway through the next month the bookkeeper emails a list of questions, and your fractional CFO cannot finish last month's books until they are answered.
What does a unit really cost, with freight and duty?
Freight and duty never reach the unit cost, so prices and the wholesale sheet assume a margin the brand does not make.
Why is the deposit less than sales?
When each Amazon payout is booked as one deposit, the fees and refunds inside it never reach the P&L.
Can we afford the PO?
The answer is the bank balance and a feeling about the next payouts, because the cash model is a week old.
Every part of a brand's finance, in one set of books.
Meet the team that does each part of your brand's finance.
Inventory
What each unit really cost, and what you owe suppliers
Cash flow
Money in, bills out, and what you can afford next
Accounting
Books closed every month, without you doing them
Profit and planning
Profit by channel and SKU, against the plan you set
You decide, on books that are up to date.
The agents do the routine work in the brand's books, and the decisions on price, terms, orders and payments stay with you.
What you get
- Every number traces to its source.
- Each month's books are reconciled and approved by you or your fractional CFO.
- A human financial specialist reviews the close with you each month.
What CEOs, COOs and fractional CFOs ask
The routine work moves into one set of books the brand owns. Sales post as orders ship, payouts as they settle, bills become drafts, and wholesale invoices are drafted for you to send. You or your fractional CFO approve each close, and a human financial specialist reviews it with you each month.
No. Only the books move. Your store, your marketplaces and your 3PL stay where they are, and you send POs to your suppliers and pay them from your bank as you do today.
It comes across into the same general ledger as new months, so recent years and this month sit in one set of books. The books are the brand's, and you can export them at any time.
The agents do the routine work in your brand's books. Your bookkeeper or fractional CFO runs the books in Futureproof and closes each month, and you approve it.
Yes. You can invite your CPA in, and they work in the same entries, statements and closed months you see. Your CPA still prepares and files your income tax returns.
See the whole platform in action.
A walkthrough of the whole platform, then a talk about how you run your month.