Futureproof keeps your P&L, balance sheet, cash flow and trial balance current through the month and ready to export when your lender or CPA asks, with margin by channel and SKU beside them.
Amazon and your own store report sales on different terms, and when an outside bookkeeper keeps your QuickBooks, the statements arrive weeks after the month is done.
Amazon shows the best month of ordered sales your brand has had. The month's profit does not move with it, because coupons, refunds, fees and cost of goods came off first, and no report shows them together.
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Each channel shows its gross sales, what came off them, and what it kept after ads.
Gross ordered sales, sales after refunds, or what reached the bank. You, your bookkeeper and your fractional CFO each give a lender a different figure.
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Gross sales, net revenue and margin by channel are built from the same orders, fees, refunds and landed costs as your books.
A profit dashboard reads estimated fees and a cost field someone keeps by hand, so its margin drifts from the books your fractional CFO reviews.
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Each SKU's figure is built from your own orders, fees and refunds, with cost of goods at landed cost.
Your P&L, balance sheet, cash flow and the trial balance your CPA asks for, on a cash or accrual view, with the month in progress marked.
Export it to CSV, Excel or PDF, on a cash or accrual basis, along with the balance sheet and cash flow.
It comes from the same books as your statements and exports to CSV or Excel.
Read this month's statements any day, marked as in progress until the month ends and comes to you.
March reads as it did the day it came to you, and a later change stays on the record.
Each channel's P&L walks Amazon, Shopify and eBay down from gross sales, line by line, then takes off its ad spend.
Each ad account counts against the channel you choose, and spend you have not tied to one sits on its own line.
Discounts, refunds, cost of goods and channel fees come off each channel's own sales.
When a lender asks how Amazon compares with your own store, the answer already sits on the same lines.
Every SKU is ranked on what it keeps after freight, duty, fees and refunds, before ads.
What each product keeps comes from the same orders, fees and refunds as your statements, so the two tell one story.
Each unit carries its landed cost and, on Amazon, its FBA fee, so a heavy product's freight and FBA fees are in what it keeps.
What a product keeps is shown channel by channel, so you can compare it in each place you sell it.
Your lender, your CPA, an investor or one day a buyer reads the same months you looked over.
What your brand gets
If your brand runs QuickBooks with an outside bookkeeper today, or you are weighing an ecommerce bookkeeping firm, this is who produces each report.
| Futureproof | QuickBooks + a bookkeeper | An ecommerce bookkeeping firm | |
|---|---|---|---|
| Statements current through the month | Any day, the month in progress marked | After your bookkeeper finishes the month | On the firm's monthly cycle |
| Margin by channel | From the same orders and fees as your books, after ads | Your fractional CFO, in a spreadsheet | If the firm builds the report |
| What each SKU keeps | Ranked after landed cost, fees and refunds | A separate app, or a spreadsheet | A separate app, or a spreadsheet |
| One revenue number for the lender | Net revenue from the month you looked over | Whichever figure your bookkeeper sends | The firm's month-end figure |
You get a P&L, balance sheet, cash flow and trial balance, each on a cash or accrual view. Every statement exports to CSV or Excel, and the P&L, balance sheet and cash flow export to PDF as well.
Net revenue from the closed month, on the accrual view, after discounts and refunds. Each month closes when you or your fractional CFO approve it, so you, your bookkeeper and your fractional CFO give a lender the same figure.
Yes, in each channel's P&L. Each ad account counts against the channel you choose, and any spend you have not tied to one sits on its own line, so each channel reads after product cost, fees and ad spend. Each SKU is ranked on what it keeps after its cost to land, fees and refunds.
No one can promise what a buyer's accountants will conclude. What you can give them is margin built from recorded orders, fees and refunds, stock recorded at what it cost to land, and months closed once you have looked them over.
A walkthrough of the whole platform, then a talk about how you run your month.
