Finance for Clothing, Shoes & Jewelry brands

You pay for every size before it sells. See where the cash sits.

Follow one activewear brand from launch to exit, through its first collection of leggings, market week orders and the books a lender, and one day a buyer, reads. Futureproof shows you what each style cost to land and which sizes are holding your cash.

Hands smooth a pair of black leggings laid flat on a wooden table, beside four stacks of the same leggings in clear bags.

Six stages, from the first collection to the books being read

  1. 1The duty bill surprise

    Your first collection landed in every size and color, and the duty bill was bigger than you priced for.

    Next: Landed cost

  2. 2Returns and the books

    Your best month keeps coming back in the wrong sizes, and nobody can tie each refund to its order.

    Next: DTC

  3. 3Cash in the wrong sizes

    The mediums sold out, the extra-larges sit on the shelf, and the next collection's deposit is due before they sell.

    Next: Cash forecasting

  4. 4Market week orders

    A boutique has written an order for next season with a cancel date, and pays only after it ships.

    Next: Wholesale

  5. 5Full price or on sale

    Some colors sold at full price, others only on sale, and you cannot say which made money.

    Next: Financial reporting

  6. 6Funding production

    You want a credit line for next season's production, and the lender has asked to see the books.

    Next: Financial reporting

Stage 1

Unpacking the first collection

Your first collection landed in every size and color, and the duty bill was bigger than you priced for.

Freight, duty, tariff, broker fees and insurance are built into each unit's cost, so your prices, wholesale terms and channel margin start from what a unit really cost.

Stage 2

Best month, then the returns

Customers ordered a size up and a size down.

Your best month keeps coming back in the wrong sizes, and nobody can tie each refund to its order.

Each refund is linked to the order it came from and comes off its channel's own returns line in the month it arrives.

Stage 3

Cash stuck in the extra-larges

The season is half over.

The mediums sold out, the extra-larges sit on the shelf, and the next collection's deposit is due before they sell.

All the stock still on the shelf, across every size, shows at what it cost, beside your cash, as the next collection's deposit comes due.

One color, each size its own SKU, at a landed cost of $22.40 a unit, for illustration.
Stage 4

A boutique buys for next season

Mid-season, boutique buyers came to your market booth.

A boutique has written an order for next season with a cancel date, and pays only after it ships.

What each boutique owes, invoice by invoice, is in your books any day.

Stage 5

Full price or on sale

The season ended with colors still on the shelf.

Some colors sold at full price, others only on sale, and you cannot say which made money.

Each color and size is ranked on what it kept after its cost to land, fees and refunds, so a color that only moved on sale shows its thinner margin beside the ones that sold at full price.

Stage 6

Next season needs a credit line

Boutique reorders are coming in.

You want a credit line for next season's production, and the lender has asked to see the books.

Gross sales and refunds sit by channel in your books, ready when a lender asks.

Your lender also sees stock at what it cost to land, and the months you approved.

If you sell the brand later, a buyer reads the same approved months your lender saw.

Clothing, Shoes & Jewelry questions

What clothing brand CEOs ask

Each refund is linked to the order it came from and comes off its channel's own returns line in the month it arrives, so your monthly numbers show sales and returns on separate lines for every channel.

Yes, for discount codes. Each code comes off your sales on its own line, so you read what the promotion gave away beside what it sold.

When the invoice carrying the new duty is entered against the stock it came with. Units on hand take the new cost, and the share for units already sold goes to that month's cost of goods.

No. Each of their invoices is entered once against the stock it came with, and the split into each unit's cost is done for you.

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