Follow one activewear brand from launch to exit, through its first collection of leggings, market week orders and the books a lender, and one day a buyer, reads. Futureproof shows you what each style cost to land and which sizes are holding your cash.

Six stages, from the first collection to the books being read
Your first collection landed in every size and color, and the duty bill was bigger than you priced for.
Your best month keeps coming back in the wrong sizes, and nobody can tie each refund to its order.
The mediums sold out, the extra-larges sit on the shelf, and the next collection's deposit is due before they sell.
A boutique has written an order for next season with a cancel date, and pays only after it ships.
Some colors sold at full price, others only on sale, and you cannot say which made money.
You want a credit line for next season's production, and the lender has asked to see the books.
Your first collection landed in every size and color, and the duty bill was bigger than you priced for.
Freight, duty, tariff, broker fees and insurance are built into each unit's cost, so your prices, wholesale terms and channel margin start from what a unit really cost.
Customers ordered a size up and a size down.
Your best month keeps coming back in the wrong sizes, and nobody can tie each refund to its order.
Each refund is linked to the order it came from and comes off its channel's own returns line in the month it arrives.
The season is half over.
The mediums sold out, the extra-larges sit on the shelf, and the next collection's deposit is due before they sell.
All the stock still on the shelf, across every size, shows at what it cost, beside your cash, as the next collection's deposit comes due.
Mid-season, boutique buyers came to your market booth.
A boutique has written an order for next season with a cancel date, and pays only after it ships.
What each boutique owes, invoice by invoice, is in your books any day.
The season ended with colors still on the shelf.
Some colors sold at full price, others only on sale, and you cannot say which made money.
Each color and size is ranked on what it kept after its cost to land, fees and refunds, so a color that only moved on sale shows its thinner margin beside the ones that sold at full price.
Boutique reorders are coming in.
You want a credit line for next season's production, and the lender has asked to see the books.
Gross sales and refunds sit by channel in your books, ready when a lender asks.
Your lender also sees stock at what it cost to land, and the months you approved.
If you sell the brand later, a buyer reads the same approved months your lender saw.
Each refund is linked to the order it came from and comes off its channel's own returns line in the month it arrives, so your monthly numbers show sales and returns on separate lines for every channel.
Yes, for discount codes. Each code comes off your sales on its own line, so you read what the promotion gave away beside what it sold.
When the invoice carrying the new duty is entered against the stock it came with. Units on hand take the new cost, and the share for units already sold goes to that month's cost of goods.
No. Each of their invoices is entered once against the stock it came with, and the split into each unit's cost is done for you.
The demo is an overview of the whole platform, then a talk about how you run your month.