Same Bookkeeping. Fraction of the Price. More Tools.
Finaloop charges $850+/mo for a dedicated accountant, AP/AR, and monthly reviews. Futureproof’s Done-For-You plan gives you all of that starting at $369/mo—plus forecasting and profit analytics Finaloop doesn’t offer. Prefer self-serve? Our DIY plan starts at $69/mo.
The Finaloop problem
Paying $850/mo for what costs $369
Finaloop’s Premium plan—the one with AP/AR and a dedicated accountant—starts at $850/mo. Futureproof’s Done-For-You plan includes all of that starting at $369/mo. Their Core plan at $245/mo doesn’t even include AP/AR.
Bookkeeping only—no profit analytics
Finaloop closes your books and gives you financial statements. That’s it. No cash flow forecasting, no scenario planning, no tools to help you figure out what’s next for your business.
You’re on their timeline
Finaloop assigns you an accounting team that works on their schedule. Need an answer right now? You’re waiting for a human to get back to you instead of pulling the data yourself or asking an AI trained on ecommerce businesses.
Feature comparison at a glance
| Feature | Futureproof | Finaloop |
|---|---|---|
| AI-Powered Bookkeeping | Human + software hybrid | |
| Real-Time P&L / Balance Sheet | ||
| Inventory Tracking | Basic included, full InventoryIQ $200+/mo | |
| COGS Tracking | ||
| Multi-Channel Support | ||
| Per-SKU Profitability | Revenue Metrics add-on | |
| Channel-Level P&L | Revenue Metrics add-on | |
| Ad Spend & True ROAS | Revenue Metrics add-on | |
| Cash Flow Projections | ||
| Scenario Planning | ||
| Cap Table & Data Room | ||
| KPI Dashboard | ||
| Dedicated Finance Expert | Done-For-You plan | Premium tier |
| Monthly Financial Review Call | Done-For-You plan | Premium tier |
| Accounts Payable & Receivable | Premium tier | |
| Tax Filing | Via partner | $1,500/yr add-on |
| Accrual Basis + Cash Basis Tax Reports | Accrual or cash (choose one) | |
| Self-Serve Platform |
AI-Powered Bookkeeping
Human + software hybrid
Real-Time P&L / Balance Sheet
Inventory Tracking
Basic included, full InventoryIQ $200+/mo
COGS Tracking
Multi-Channel Support
Per-SKU Profitability
Revenue Metrics add-on
Channel-Level P&L
Revenue Metrics add-on
Ad Spend & True ROAS
Revenue Metrics add-on
Cash Flow Projections
Scenario Planning
Cap Table & Data Room
KPI Dashboard
Dedicated Finance Expert
Done-For-You plan
Premium tier
Monthly Financial Review Call
Done-For-You plan
Premium tier
Accounts Payable & Receivable
Premium tier
Tax Filing
Via partner
$1,500/yr add-on
Accrual Basis + Cash Basis Tax Reports
Accrual or cash (choose one)
Self-Serve Platform
Done-for-you service at half the price
Ecommerce sellers want someone to handle the books—we get it. Finaloop’s Premium plan gives you a dedicated accountant, AP/AR management, and monthly reviews starting at $850/mo. Futureproof’s Done-For-You plan includes all of that starting at $369/mo—plus forecasting and profit analytics that Finaloop doesn’t offer at any price.
Done-For-You at $369/mo: dedicated finance expert, monthly review calls, AP & AR, year-end tax package, plus AI bookkeeping and forecasting tools. DIY option at $69/mo if you prefer self-serve.
Premium starting at $850/mo for a dedicated accountant, AP/AR, and monthly reviews. Core starting at $245/mo for basic bookkeeping only—no AP/AR, no dedicated accountant. Tax filing extra.
AI that works instantly vs. a team on their schedule
Finaloop assigns you human accountants who close your books on their timeline. That works if you’re okay waiting. But when you need to check your margins before a supplier call or pull your cash position before a meeting, you need instant answers—not a ticket to your accounting team.
Self-serve platform. AI categorizes transactions in real time. Pull any report, run any scenario, check any metric—on your schedule, not someone else’s.
Human accounting team closes your books. Response times depend on their workload. You request, they deliver.
Transaction Sync
Real-time
Report Generation
Instant
Scenario Modeling
On demand
KPI Dashboard
Always live
Plan your growth, don’t just record your past
Finaloop records what happened. Real-time P&L, balance sheet, cash flow. But knowing where you’ve been isn’t enough. What happens if you add a new product line? Expand to Walmart? Increase ad spend by 40%? Futureproof connects your live data to forward-looking models.
Cash flow projections, revenue forecasting, and scenario planning. Model what happens if you launch a new channel, increase inventory, or change your pricing.
Real-time financial statements and a KPI dashboard. No forecasting, no scenario modeling, no forward-looking tools.
Bookkeeping + Sellerboard-level profit analytics in one platform
Finaloop does bookkeeping. Tools like Sellerboard, BeProfit, and Profit Cyclops do profit analytics. With Futureproof, you don’t need both—our Revenue Metrics module gives you per-SKU profitability, channel-level P&L, ad spend tracking, and true ROAS, all connected directly to your books. Finaloop gives you financial statements but no profit analytics—you’d still need a separate tool for that.
Per-SKU margins, channel-level P&L, ad spend vs. revenue, true ROAS after all costs. All connected to your live bookkeeping data—no separate profit analytics tool needed.
Financial statements and a KPI benchmark dashboard. No per-SKU profitability, no channel-level P&L, no ad spend tracking. You’d need Sellerboard or BeProfit alongside Finaloop.
Get set up in about 30 minutes
Connect your sales channels and bank accounts. Futureproof pulls the raw data directly—no manual imports, no waiting for a team to set things up.
Connect your accounts
Link your bank accounts and credit cards via Plaid.
Connect your channels
Link Amazon, Shopify, Walmart, and other sales channels. We pull the raw data directly.
See your metrics
Per-SKU margins, channel analytics, cash flow forecasts, and clean financial statements—available immediately.
One platform, not a patchwork of tools
Futureproof
$69–369+/month
DIY AI bookkeeping at $69/mo, or Done-For-You with a dedicated finance expert, AP/AR, and monthly reviews starting at $369/mo. Both include forecasting and profit analytics as add-ons.
Finaloop + Manual Tools
$245–850+/month
Core bookkeeping starting at $245/mo (no AP/AR, no dedicated accountant). Premium starting at $850/mo for AP/AR and a dedicated accountant. Price increases with revenue.