Private label importers

Know what a unit costs to land. And what the next container takes.

Built for private label brands importing from overseas factories. Factory invoices, freight, duty, and broker fees are allocated across the units on the order, so cost per unit is a posted figure rather than a quote. Margo prices the next run against the cash on hand and says whether it is affordable. What to order stays your call.

Futureproof for ecommerce

A seller at a warehouse container bay pulls the shrink wrap off a freshly landed pallet with customs paperwork in his other hand, an open shipping container behind him and an orange strapping band around the next pallet.
Sound familiar

You are placing capital bets.The arithmetic is somewhere else.

Four things are true of almost every brand importing its own product, and each one costs money quietly rather than loudly.

Cost scattered across invoices
The factory deposit, the balance, the forwarder, the duty entry, the broker, and the trucking all arrive separately, so the real cost of a unit is assembled by hand or not at all.
Months of cash in flight
Money leaves on the deposit, production takes weeks, the container takes weeks more, and sell-through takes months. Most of your capital is mid-cycle at any moment.
Reorders timed by stockout
Production time plus transit time decides when the next order has to go out, but the trigger in practice is the week stock starts looking thin.
Rates move after you commit
A duty or freight change lands on units you already ordered, and the margin you priced against moves without anything on your side changing.
The wire cleared in March. The cash comes back in August.
How the week changes

Same container, same supplier.The container is already costed.

Setup is one sitting. Coming from QuickBooks, a one-click migration brings your history across, and other systems migrate over with file exports.

A week before

  • You open the forwarder invoice and work out what it did to cost per unit.
  • You check the bank balance to decide whether the balance payment can go out.
  • You reprice a SKU from a duty figure you last confirmed two entries ago.
  • You reorder when stock looks thin, at the same order size as last time.

A week after

  • Theo has coded the forwarder invoice against the order and allocated it per unit.
  • The balance payment sits scheduled against the cash that funds it, waiting for you.
  • Margo has flagged the SKUs whose landed cost moved since the last run.
  • The reorder scan brings you a reorder date and whether the cash covers it.
Built for importers

Every inbound cost lands on the order.Per unit, per order.

Theo owns the cost side of an import: the invoices behind a unit, the allocation across the units, and the payments that fund the run.

  1. Cost per unit, allocatedOcean freight, duty, tariff, cargo insurance, customs broker fees, domestic trucking, and 3PL handling are each allocated across the units on the order, by unit count, by value, or by weight. The margin you price against is the landed number.
  2. Invoices tied to the orderEvery cost is coded against the purchase order it belongs to rather than parked in a freight account, so a cost per unit opens into the documents underneath it instead of ending the conversation.
  3. Payments scheduled, never sentThe deposit and the balance are scheduled against the cash that funds them and wait in a queue for you. Theo schedules and flags payments, he does not send them, and every approval lands on the audit trail.
Across the cycle

Four moments in an import cycle.And what each one costs you.

The cycle repeats whether or not anyone is costing it. These are the four points where the numbers change and somebody has to catch it.

What changesWhat Futureproof doesWho handles it
The first containerCost per unit stops being the factory quote.Freight, duty and broker fees are allocated across the units on the order.Theo
A rate movesA duty or freight change hits units already ordered.The weekly landed cost check flags the SKUs whose cost moved since last run.Margo
The next orderYou decide how deep to go before this run sells through.The reorder scan returns a reorder date and an affordability verdict.Margo
Month endClosing no longer waits on container paperwork.Bank and card lines are coded as they post and the day is closed nightly.Vic
What is at stake

Three questions with money on them.Asked at the worst moment.

With months between the wire and the payout, the expensive questions are the ones that arrive when there is no time to work them out.

Can I fund the next order before this one sells through?

Margo lays the deposit, the balance, and the inbound costs on your thirteen week cash plan, then returns an affordability verdict for the reorder alongside the date it needs to go out.

What is this SKU costing me after the new duty rate?

Theo codes the entry against the order it belongs to and allocates it across the units, so the per unit change shows up on the SKU rather than in a freight account at year end.

How much of my capital is standing on a shelf?

Stock is valued at what it cost to land, so units on hand read as a cash figure. The cash cycle surface shows the same money moving from deposit to sell-through.

Your new reality

What an import cycle feels likeonce the cost is posted.

Nothing here is a new habit to keep up. It is what is true on an ordinary Tuesday once the invoices and the bank post to one ledger.

What you stop doing

  • Rebuilding cost per unit from a folder of invoices
  • Deciding the balance payment from the bank balance alone
  • Waiting for year end to find out what stock is worth

What you start seeing

  • Landed cost per unit on every SKU you import
  • The deposit, the balance, and the payout on one cash plan
  • The SKUs whose cost moved since the last production run

What you can decide

  • Whether the cash covers the next container
  • When the next order has to go out to avoid a gap
  • What to price a unit at once the container is costed
Questions importers ask

Everything else importers askbefore the next container.

Ocean freight, import duty, tariffs, cargo insurance, customs broker fees, domestic trucking, and 3PL handling. Theo codes each invoice against the purchase order it belongs to, then allocates it across the units on that order by unit count, by value, or by weight, and your cost of goods is booked from the result rather than from the factory quote.

The deposit, the balance payment, the inbound costs, and the payout from selling the stock all post to one ledger, so the gap between money out and money back carries a number. Margo lays those cash events on a thirteen week plan and flags any week the balance drops under your minimum.

Yes. Margo runs a weekly reorder scan against your cash plan and returns the SKUs entering their reorder window, the date each one needs to go out, and an affordability verdict for the order. The scan brings you the answer and waits for your approval. What to order, and how deep, stays your decision.

Amazon and eBay connect directly. Shopify is in beta. TikTok Shop and Walmart are coming soon. Bank accounts and credit cards connect as well, so what hits the bank ties back to what you sold and what you paid your factory.

Yes. Coming from QuickBooks, a one-click migration brings your history over. Coming from another system, your history migrates with file exports. Setup takes one sitting, and the agents start working the books from the day your channels and bank are connected.

Your numbers, every morning

See where your capital actually is.Before the wire leaves.

Connect your channels, your bank, and your suppliers, and the next container stops being a decision you make from a bank balance.

14-day trial to startAll six agents, one ledgerNo per-seat fees, no modules

Starting at $1,000/month for all six agents, with a monthly review call with a human financial specialist included. Larger or more complex brands are scoped on a call.

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