Meet Nia. I make your investors feel informed, not ignored.
I keep your cap table clean, your data room ready, and your investors updated. Round modeling, SAFE waterfalls, monthly updates — all drafted for your sign-off.
Replaces: IR Coordinator + Carta · $70K–$100K/yr + $2K/yr Carta
GMV (TTM)
$3.2M
Blended margin
24%
Channel mix
DTC 58%
Last update
Sent Apr 28
Margin story prepped for Q&A · NiaThe questions you keep asking yourself. Nia just answers them.
“Am I investor-ready?”
Cap table, data room, contribution margin story, channel diversification — Nia keeps a continuous readiness score so you know what's missing before a VC asks. No 2-week scramble before due diligence.
Nia“What metrics do CPG investors and acquirers actually want to see?”
GMV by channel, contribution margin, EBITDA, AOV, repeat purchase rate, channel mix, and inventory turns. Nia generates the ecommerce-native updates investors and potential acquirers actually want to read.
Nia“How do I show channel diversification?”
Channel concentration is the #1 ecommerce risk investors flag. Nia frames your DTC / Amazon / wholesale / retail mix with growth trajectories and margin per channel — turning it into a strength, not a worry.
NiaThe old way vs. Nia's way
- Cap table managed in Carta — another $2K/yr subscription for a spreadsheet you check twice a year
- Investor updates written quarterly (if they get written at all) with generic templates that miss the metrics that actually matter to ecommerce investors
- Data room assembled in a panic 2 weeks before a fundraise — half the docs are outdated
- Fundraising timing based on runway alone, ignoring the cash impact of seasonal inventory builds
- Investors ask questions and wait days for answers because the data lives in five different tools
- Cap table managed natively — ownership, SAFEs, option pool, and dilution modeling without a separate subscription
- Monthly investor updates generated automatically with the metrics ecommerce investors and acquirers care about: GMV, contribution margin, EBITDA, channel mix, and LTV:CAC
- Data room always current — financials, cap table, channel metrics, and key contracts updated continuously
- Fundraising timing modeled around inventory cycles — raise before Q4 inventory build, not during it
- Investor questions answered with live data — Nia pulls the numbers and drafts the response in minutes, not days
What Nia's work looks like
A real sample of what Nia delivers every day.
NiaAIjust nowWhat Nia delivers
Investor and acquirer ready
Cap table, data room, and monthly updates with the metrics CPG investors and acquirers anchor on — GMV by channel, EBITDA, contribution margin, channel mix, inventory turns — always current.
Learn moreRound and acquisition modeling
SAFE conversions, dilution scenarios, and acquisition offer math (EBITDA multiples, working-capital adjustments) modeled in seconds. Walk into any term-sheet or LOI conversation knowing what the numbers actually mean.
Learn moreHow Nia helps every type of seller
Channel diversification framed as a strength for investors — DTC + Amazon + wholesale mix shown with growth rates and margin per channel, not as concentration risk.
Marketplace guide Private LabelBrand IP, supplier relationships, and inventory commitments documented in your data room. Acquirer questions about supply chain and margin durability get instant answers.
Private Label guide DTCEBITDA tracked monthly, repeat-purchase rates and AOV trends always current. The metrics that drive valuations and acquirer conversations — never reconstructed at the last minute.
DTC guideNia doesn't work alone.
Your AI finance team is six specialists working together. Nia's work feeds into the rest of the team — and theirs feeds into Nia's.
Nia is one of six. You get the whole team.
All six agents · $1,000/month · Replaces a $30K–$80K/yr finance stack.
Questions about Nia
How is Nia different from Carta?+
Carta is a $2K/yr cap table tool. Nia manages your cap table, generates investor updates with real ecommerce metrics, keeps your data room current, models fundraising timing around your inventory cycles, and offers 409A valuations through a partner. The two things Carta does that Nia doesn't: handle equity document signing/storage and give employees a vesting portal. If those matter today, run both — otherwise Nia replaces Carta and saves you $2K+/yr.
What metrics does Nia include in investor updates?+
GMV by channel, contribution margin, EBITDA, unit economics (LTV:CAC, AOV, repeat purchase rate), channel growth rates, inventory turns, and cash runway. EBITDA front and center because that's the number any potential acquirer is going to anchor on.
Can Nia help with fundraising timing for ecommerce brands?+
Yes — and this is critical for ecommerce. Nia models your cash runway against inventory investment cycles. If you need to place a $300K Q4 inventory order in August, Nia flags that you should close your round by July, not September. Raise before the buy, not during it.
Does Nia handle SAFEs and convertible notes?+
Yes. Nia models SAFEs with valuation caps and discounts, convertible notes with interest accrual, and priced rounds with pro-rata rights. You can run dilution scenarios for different raise amounts and see exactly how your cap table changes at each conversion event.
Ready to work with Nia?
Nia is part of your AI finance team. All six agents. $1,000/month flat.