Know your true margin on every SKU — before you reorder
COGS, fees, ad spend, and returns make it impossible to know which products actually make money. Futureproof shows you real unit economics so you can reorder with confidence.
Shopify integration now in beta. Limited spots available.
Revenue isn't profit — and the gap is wider than you think
True margins are invisible
COGS, ad spend, marketplace fees, shipping, duties, and returns all eat into revenue — but no single report shows you the real number.
The dread of reordering blind
Every time you place a new inventory order you wonder: is this SKU actually profitable, or am I about to sink more cash into a loser?
Brand builders deserve real unit economics
You invested in product development, packaging, and brand identity. You deserve to know — down to the penny — what each product earns.
We built Futureproof because we've seen the problem firsthand
We understand
Spreadsheets stitched together at midnight, fees that change without warning, and the gut-wrenching moment you realise a "best-seller" has been losing money for months. We know the private label grind — and how isolating it feels when the numbers don't add up.
Why trust us
Futureproof is an AI-powered financial operating system already trusted by SaaS startups from pre-seed to Series A. Now we're bringing the same rigour to ecommerce — real-time landed costs, true ad attribution, and brand-level P&Ls built specifically for sellers like you.
Three steps to real profitability data
Connect your channels
Link Amazon, Shopify, or your marketplace account. Futureproof pulls revenue, fees, and ad spend automatically.
Enter your landed costs
Add manufacturing, freight, duties, and prep costs per SKU. We calculate true unit economics in real time.
See true margin per product
Get a brand-level P&L that shows exactly which products build your business and which ones drain it.
Without clear unit economics, this is where it leads
Keep reordering losers
Without SKU-level profitability, you keep funding products that quietly bleed cash every cycle.
Burn ad budget on negative-ROAS campaigns
PPC spend looks fine on the dashboard — until you factor in COGS and fees and discover you paid to lose money.
Scale revenue while profits shrink
Top-line growth masks bottom-line decline. By the time you notice, margins have eroded beyond recovery.
What life looks like with real margin data
Know your true margin on every SKU before you reorder
See real ROAS after all fees and COGS — not vanity metrics
Confidently kill underperformers and double down on winners
Plan inventory purchases backed by actual profitability data
Present clean, investor-ready financials for your brand
From landed cost to true profit
Full Landed Cost Tracking
Futureproof will track your complete COGS — manufacturing, shipping, duties, customs, and prep fees. Know your true cost per unit for every product.
Brand-Level P&L
See profitability at the brand level, product level, and SKU level. Understand which products drive your business and which ones drag it down.
Ad Spend Attribution
Connect Amazon PPC and other ad spend to actual revenue. Calculate true ROAS after all marketplace fees and COGS — not just topline revenue.
Inventory Forecasting
Forecast reorder quantities based on sales velocity, lead times, and seasonal trends. Avoid stockouts and minimize excess inventory.