The Zeni problem
A service layer on QuickBooks
Zeni is a managed service built on top of QuickBooks Online—they’re an Elite QuickBooks Partner. You’re paying $494+/month for a human and AI layer on top of legacy accounting software that wasn’t built for startups.
Everything costs extra
Bookkeeping starts at $494/mo. Want a CFO? Add $1,599/mo. Tax filing? Add $2,499/year. Payroll? Add $199/mo. A full-stack Zeni engagement runs $2,500–$5,000+/month.
No self-serve modeling
Want to run a quick scenario—what if I hire two engineers? Zeni can’t answer that unless you’re on the CFO plan. There’s no self-serve tool. You wait for a human to build the model.
Feature comparison at a glance
| Feature | Futureproof | Zeni |
|---|---|---|
| Bookkeeping | ||
| Tax Filing | Add-on ($2,499+/yr) | |
| Bill Pay & Reimbursements | ||
| AI-Powered Categorization | ||
| Real-Time Financial Data | Daily updates | |
| Automated Revenue Recognition | ||
| Burn Rate & Runway | Basic dashboard | |
| MRR / ARR Tracking | CFO add-on only | |
| Cap Table Modeling | ||
| Scenario Forecasting | CFO add-on ($1,599+/mo) | |
| Investor Data Rooms | ||
| Board Report Generation | CFO add-on ($1,599+/mo) | |
| Self-Serve Platform |
Bookkeeping
Tax Filing
Add-on ($2,499+/yr)
Bill Pay & Reimbursements
AI-Powered Categorization
Real-Time Financial Data
Daily updates
Automated Revenue Recognition
Burn Rate & Runway
Basic dashboard
MRR / ARR Tracking
CFO add-on only
Cap Table Modeling
Scenario Forecasting
CFO add-on ($1,599+/mo)
Investor Data Rooms
Board Report Generation
CFO add-on ($1,599+/mo)
Self-Serve Platform
Model your future without paying for a fractional CFO
Zeni’s bookkeeping tier gives you daily updated financials. But forward-looking models—scenario planning, runway projections, hiring impact analysis—require the CFO add-on at $1,599+/month with a $2,000 setup fee. Futureproof gives every founder self-serve forecasting connected to live financial data.
Revenue modeling, hiring plans, capital strategy, and multiple what-if scenarios. All connected to your live bookkeeping data. Self-serve.
12-month cash flow forecast available only via the CFO add-on ($1,599+/mo). No self-serve scenario planning at the bookkeeping tier.
Your equity is as critical as your cash flow
Zeni doesn’t manage cap tables. They write blog posts about equity—but the actual management, SAFE conversions, and dilution modeling require Carta or similar. Futureproof integrates cap table modeling directly with your financials, so you can model dilution scenarios using your actual revenue data.
SAFE conversion modeling, equity splits, dilution tracking, and round planning. Connected to your real financial data.
No cap table features. Requires Carta ($2,000+/year) or similar, creating data silos and additional costs.
If you raise $1.5M @ $10M post
Software you own vs. a service on top of QuickBooks
Zeni is a services company built on QuickBooks Online—not a purpose-built platform. Their team handles your books in QBO, and you access results through their portal. That means waiting for their team to build custom reports, limited self-serve capabilities, and a dependency on legacy accounting software. Futureproof is purpose-built for startups from the ground up.
Purpose-built platform. Real-time data. AI does the categorization. You control the timing and the insights. No legacy software underneath.
Services company running on QuickBooks Online. Human team closes your books in QBO. You wait for deliverables and pay for their time.
Track the metrics that actually drive decisions
Zeni gives you a financial dashboard with burn rate and runway. But deeper SaaS metrics—burn multiple, LTV:CAC, gross margin by segment, MRR growth—require the CFO add-on or manual calculation. Futureproof calculates all of these automatically from your live financial data.
Automated SaaS KPIs calculated from live financial data. No spreadsheets. No exports. Real-time clarity.
Basic burn rate and runway dashboard. SaaS-specific KPIs and board reports require the CFO add-on ($1,599+/month).
MRR Growth
+12.4%
Churn
3.2%
CAC Payback
4.1 mo
Gross Margin
78.3%
“As a founder, I’m juggling a hundred things at once. The last thing I want to worry about is my books or my runway. Moving to Futureproof, I now have a single view of everything happening at the click of a button. It’s like having an AI CFO in my pocket that can answer investor questions, provide guidance, and make financial clarity finally accessible for me as an early-stage founder.”
Lauren Goodell, CEO of Zinnia
One platform, not a patchwork of tools
Futureproof
$49+/month
Start with AI bookkeeping at $49/mo. Add forecasting, cap table modeling, and investor tools as you grow. Self-serve software, modular pricing.
Zeni + Manual Tools
$494+/month
Bookkeeping starts at $494/mo. CFO advisory starts at $1,599/mo + $2,000 setup fee. Tax ($2,499+/yr) and payroll ($199/mo) are separate add-ons.