Landed cost for ecommerce brands

Price every SKU on what it cost to land. Not the factory cost.

Futureproof builds your brand's freight, duty, tariff, broker fees and insurance into each unit's cost, so your prices, wholesale terms and channel margin start from what a unit really cost.

The total is what one unit cost to land, factory price included.
Where the cost sits today

A brand prices off the factory invoice

When an outside bookkeeper keeps your QuickBooks, freight, duty and broker fees are booked to an expense account, and the unit cost lives in a spreadsheet someone on your team updates.

What does a unit cost us landed?

Your price on Amazon and your wholesale sheet are set off the factory price, because freight, duty and broker fees sit in other accounts.

Here

Each unit carries its freight, duty, tariff and broker fees, so the next price is set on what it cost to land.

The tariff ate the margin

The rate changed between the order and the arrival, and nobody can say what the units on hand cost now.

Here

Once the invoice carrying the new tariff is entered, the units on hand carry the new cost.

The freight bill came after the sales

The forwarder's and broker's invoices arrive weeks after the stock and are booked to expense, so the margin on units already sold was never right.

Here

Once the invoices are entered, units on the shelf take the actual cost, the change on sold units lands in that month, and channel margin is recalculated.

A brand's container

One container's costs, inside every unit.

Each freight, duty, tariff, broker and insurance invoice is entered once against the stock it came with, and from there each unit carries its share from arrival to sale.

The container arrives

Stock is received against its order, and each unit starts with estimated freight and duty until the invoices are entered.

The invoices come in

Enter each one against the stock it arrived with, typed in or imported from a spreadsheet, and it is spread across those units.

Units still on the shelf

They take the actual cost in place of the estimate, so each unit you still hold carries what it cost to land.

Units already sold

Any change to their cost goes to cost of goods when the actual is entered, and months you have already closed stay as they were.

Margin by channel

Hugo, the Channel Analyst, reads your margin by channel on the landed cost, and it is recalculated once the actual is in.

Price and wholesale terms

Each product shows its landed cost beside its price and units in stock, so a price or wholesale term starts from it.

CEO, COO or fractional CFO

Your next price starts from the landed cost.

Pricing and wholesale terms stay your call, made on a unit cost that holds the freight, duty and tariff entered against it.

What you get

  • Each unit's cost carries its own freight, duty and tariff.
  • Margin by channel includes the freight, duty, tariff, broker fees and insurance behind each sale.
  • For sold units, any change in cost goes to cost of goods in the month the invoice is entered.
  • When a tariff changes, the units on hand show the new cost once its invoice is entered.
How it compares

Your unit costs with us, or a bookkeeper

For a brand on QuickBooks or one weighing NetSuite, each with a bookkeeper, this is who does each part of landed cost.

FutureproofQuickBooks + a bookkeeperNetSuite + finance staff
Freight, duty and tariff built into each unit's costEntered once, split per unit for youA spreadsheet someone on your team keepsYour bookkeeper, against each item receipt
When the final invoice differs from the estimateStock on hand updated, sold share to this monthYour bookkeeper or fractional CFO adjusts itYour bookkeeper allocates it again
Landed cost beside each product's priceOn each productIn the spreadsheetOn the item, once your bookkeeper allocates costs
Margin by channel at the landed costRecalculated when the actual is inYour fractional CFO, in a spreadsheetYour bookkeeper, in a report
Who sets prices and wholesale termsYou, on the landed numberYou, often on the factory priceYou, on the cost your bookkeeper allocated
Importing brand questions

What importing CEOs and COOs ask

Landed cost per unit is what one unit cost to get into your warehouse: the factory price plus its share of freight, insurance, duty, tariff and broker fees. Prices and margins should start from it, because the factory price leaves those costs out. Futureproof builds each of them into every unit's cost.

Each cost is spread on the basis you choose for it: by units, by value or by weight. Freight on one container can follow weight while the duty on the same stock follows value, and each amount is divided across the products it covers to the cent.

Once the invoice is entered, the units still on hand take the actual cost. For units already sold, the change in cost goes to cost of goods in the month the invoice is entered, and months you have already closed stay as they were. Margin by channel is recalculated at the actual cost.

No. Each invoice is entered once against the stock it came with, typed in or imported from a file, and the split into each unit's cost is done for you. Each product then shows its landed cost per unit beside its price.

Your margin uses the landed cost: margin by channel starts from the landed cost of the stock each sale drew from, so it includes the freight, duty, tariff, broker fees and insurance entered against that stock.

When the invoice carrying the new tariff is entered against the stock it came with. Units on hand take the new cost, and the share for units already sold goes to that month's cost of goods.

No. Your forwarder, customs broker and suppliers stay as they are, and you pay them from your bank as you do today. Each unit's cost then carries its share of their freight, duty and fees.

See landed cost per unit in action.

A walkthrough of the whole platform, then a talk about how you run your month.

Margin Matters

The ecommerce news, read for your margin

Twice a month: the changes that touch your P&L, the money behind each one, and one move to make. Three minutes, then back to work.

Twice a month. Unsubscribe anytime.