Cash forecast for ecommerce brands

Can you afford the reorder and the launch? Before you wire it.

Futureproof shows every week of cash ahead, from today's bank balance and the payouts on the way. Place the POs for the reorder and the launch order, and each deposit and balance sits in its week, so you see the lowest week before the money goes out.

The reorder's deposit and balance, checked. With both in, cash stays above its minimum.
Before the next PO

Profitable, and short of cash

In QuickBooks with an outside bookkeeper, your brand's books show last month's profit and the bank balance. Where the cash went, and the weeks ahead, live somewhere else.

Can we afford the reorder?

You ask it before every container. The answer is the bank balance, a feeling about payouts and a cash sheet built from last month's books.

Here

The weeks open on today's bank balance, and the dated deposit and balance sit in the weeks they fall due, against your minimum cash.

Paid in November, still selling in May

The deposit went out before the factory started and the balance when it shipped, and the last of that container sells half a year later.

Here

Your brand sees what is on the way and what has landed, at what it cost, beside your cash.

The launch lands on top of the reorder

Each one fits on its own. The launch order's balance, its freight and duty, and the reorder on your best seller fall in the same month, before either has sold.

Here

Both orders sit in the same weeks once their POs are placed, so you see the lowest one before either payment leaves.

Cash in stock

The reorder goes out before the last one sells

You pay for the next container while the last one is still turning into cash. See each product's stock on hand and what is on the way, beside your cash.

Cash on the water

The deposit and balance have left and the container has not landed. You see what is paid out on orders still on their way.

Cash on the shelf

Stock that has landed is held at what it cost you to get it here, the factory, the freight and the duty, so you see how much cash sits on the shelf.

Cash back as it sells

As units sell and payouts land on Amazon, eBay and your own store, that cash comes back into the weeks ahead.

The launch

A launch spends for weeks before it pays.

The first order, its freight and duty, and the ads go out before the first payout. Place the launch order's PO beside your reorder and see the week they meet.

The lowest week once both orders' payments are in, against the minimum cash you set.

It starts at the bank

The first week opens on the latest balance of every connected bank account.

Amazon and Shopify pay out

Each Amazon settlement, and each Shopify payout on the way, counts in the week it is due to reach your bank.

The new product's order, in its weeks

Place the PO, and its deposit and balance sit in the weeks they are due. Freight and duty join once they are on the PO or arrive as a bill.

Two open orders, one set of weeks

The lowest week once both orders' payments are in, against the minimum cash you set.

Last month

Where did last month's profit go?

A month can make money and still end with less cash. Here, the difference sits in stock not yet sold and invoices not yet paid, less the bills you have not paid yet.

October: a profitable month that ended with less cash, and where the difference went.
CEO, COO or fractional CFO

The order stays your call

What to reorder, what to launch, how much and when stays with you and your fractional CFO. The forecast shows whether the cash carries each dated payment.

What you get

  • You set the minimum cash the brand keeps, and every week is measured against it.
  • You see the lowest week with the reorder and the launch order in before the deposit leaves your bank.
How it compares

Your cash, us or a spreadsheet

If your brand runs QuickBooks with a bookkeeper today, or NetSuite with a bookkeeper or staff beside it, this is who keeps the weeks ahead.

FutureproofQuickBooks + a bookkeeperNetSuite + finance staff
Where the weeks ahead startYour latest bank balanceA spreadsheet from last month's booksA spreadsheet or planning add-on
Who keeps the cash view up to dateKept current for youYour fractional CFO or you, by handYour staff, by hand or in an add-on
Amazon and Shopify payouts on the wayYesAdded by whoever keeps the sheetAdded by whoever keeps the sheet
Each order's deposit and balance, in its weekFrom the dates on the POFrom the PO list ops keepsCopied from NetSuite POs by staff
Every week held against your minimum cashYesIf the sheet is built for itIf the sheet or add-on is built for it
Who decides whether to place the orderYou or your fractional CFOYou or your fractional CFOYou and your finance staff
For ecommerce brands

What CEOs ask before the next reorder

Place the reorder's PO with its deposit and balance dates, and each payment sits in the week it falls due, beside your bank balance, the payouts on the way and the bills due. If any week drops below the minimum cash you keep, it is marked before the deposit leaves your bank.

Profit counts a sale when the order ships, and the stock's cost when it sells. Cash counts money when it moves. Stock paid for and not yet sold, and wholesale invoices not yet paid, take cash the profit does not show. Bills you have not paid yet work the other way.

It comes back as the container sells, and each sale reaches your bank when the marketplace pays out. Your cash forecast puts those expected payouts in their weeks, so you see when the container's cash returns against the deposit and balance you paid.

No. The cash forecast shows whether the cash carries a PO you have put in, week by week against the minimum you keep. The decision on what to buy, how much and when stays with you and your fractional CFO.

Place both POs, and each deposit and balance sits in the week it is due, beside your bank balance, the payouts on the way and the bills due. If any week drops below the minimum cash you set, it stands out before the money leaves your bank.

In part. The weeks ahead open on the latest bank balance and fill in from the books, so nobody rebuilds a spreadsheet before a big order. Your fractional CFO still owns the plan and the advice.

See the full platform in one walkthrough.

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