General ledger for ecommerce brands

Run this month off this month's books. Not the bank balance.

Futureproof keeps your brand's books current through the month: sales count the day an order ships, Amazon, eBay and Shopify payouts land as they settle, and card charges are categorized as they come in.

October closed, with the year to date beside it. November is in progress.
Waiting on the books

A brand decides before the books come in

When an outside bookkeeper keeps your QuickBooks, the month is finished on their cycle and the questions about it travel by email.

Decided off the bank balance

You weigh a PO deposit or ad push against the bank balance and the Shopify and Seller Central dashboards, because the P&L covers a month already over.

Here

Open this month's P&L any day, marked in progress. The cash forecast shows each dated PO payment in its week.

The bookkeeper's question list

Partway through the next month an email asks what a charge from last month was, while those charges still sit unsorted.

Here

The question you would have emailed a bookkeeper has its answer beside the number.

Last month's P&L, weeks late

Your fractional CFO cannot finish last month until the bookkeeper has sorted every transaction, so the P&L reaches you after the next month's decisions are made.

Here

Transactions are categorized through the month, and at month end the agents prepare the reconciliations.

A brand's week

Your brand's week, in this month's books.

Your bookkeeper or fractional CFO closes each month in these books, and you approve it.

An order ships

The sale posts on the day it ships, with Amazon and eBay fees beside it, and its product cost follows to the same day.

Amazon pays you

The payout posts from Amazon's settlement report as money in transit to your bank, never as a second sale, and is matched when it arrives. eBay works the same way.

You pay a supplier deposit

Put the deposit and balance dates on the PO. Each becomes a bill on its date, held as a supplier advance until the goods arrive, then counted in inventory. You pay from your bank.

Freight and duty costs arrive

Enter each cost on the landed-cost screen against the shipment it paid for, and it is spread across each unit's cost.

A card charge comes through

Vic categorizes it once it reaches your bank feed, and the few that need you come with the question already asked.

The month ends

As the month ends, the reconciliations are prepared. Your bookkeeper or fractional CFO closes the month, and you approve it.

CEO, COO or fractional CFO

You approve your brand's month.

Every entry in your brand's books shows where it came from and who posted it.

One entry's audit trail
An entry from a bank transactionPosted
  1. Proposed
    Vic
    Vic

    Categorized the transaction, source linked

  2. Approved
    You

    Approved

  3. Posted
    The ledger

    Posted. A correction is a new entry

Linked to the bank transaction it came from

How the month closes

  • As the month ends, Vic prepares the reconciliations with the support attached.
  • You or your fractional CFO approve the month.
  • After the month is closed, any change shows who made it and why.
How it compares

Your books with us, or with a bookkeeper

If your brand runs QuickBooks with a bookkeeper today, or you are pricing NetSuite with a bookkeeper or staff beside it, this is who does each part.

FutureproofQuickBooks + a bookkeeperNetSuite + finance staff
Bank and card transactions categorized and postedEach day, with the rules you setYour bookkeeper, with the rules they setYour bookkeeper or staff
Amazon and eBay payouts broken out and matchedYesAdd-on appAdd-on connector
Freight and duty built into each unit's landed costOn the landed-cost screen, split per unitYour bookkeeperYour bookkeeper or staff
Who approves what reaches your booksYou or your fractional CFOYour bookkeeperThe approvals your NetSuite admin sets
Who approves the month's close on reconciled accountsYou, or Futureproof when we close itYou, your bookkeeper or your CPAYour finance staff
Your QuickBooks historyComes across when you moveAlready thereMigrated at implementation
Ecommerce brand questions

What CEOs and fractional CFOs ask

A general ledger is the complete record of every transaction a business makes, sorted into accounts such as sales, cost of goods, inventory, cash and what you owe. Your P&L and balance sheet are built from it. In Futureproof, the general ledger is the one set of books your orders, payouts, bills and bank activity post to.

Connected channel sales post as orders ship, payouts as they settle, and bank and card charges are coded as they arrive. The few that need you come with the question already asked, and you or your fractional CFO approve the close. You also get a monthly review with a human financial specialist, and the books are yours to export.

It is the month in progress, and every column says so. Sales and marketplace fees post as orders ship; cost of goods is booked after, and the P&L warns you of any not yet in. Month-end accruals, adjustments and actual landed cost come later. Once the month is closed, any later change shows who made it and why.

Yes. You can invite your CPA into Futureproof, and they work in the same entries, statements and closed months you see, so year end starts without a separate export or a folder of spreadsheets. Your CPA still prepares and files your income tax returns.

No. Only the books move. Your Shopify store, your marketplaces and your 3PL stay where they are, and you can upload your 3PL's stock counts. You still send purchase orders to your suppliers the way you do today.

Your QuickBooks history comes across into Futureproof, and recent years sit in the same general ledger as new months. The migration covers one United States company in a single currency.

See the general ledger in action.

A walkthrough of the whole platform, then a talk about how you run your month.

Margin Matters

The ecommerce news, read for your margin

Twice a month: the changes that touch your P&L, the money behind each one, and one move to make. Three minutes, then back to work.

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