Your store sold more. What did it keep? Product by product.
See what your Shopify store kept after discounts, refunds, cost of goods and payment fees, product by product, from the same books as your P&L, and what the store kept after the Meta, Google and TikTok ad spend you tie to it.
Sales are up. Profit is a guess.
Shopify reports what you sold. With QuickBooks and an outside bookkeeper, what you kept shows up weeks later, as deposits.
- A record month, a thin bankThe Shopify dashboard had its best month, and the bank balance did not move with it.
- Ads are the biggest billThe Meta and Google bills are the biggest lines on the card, and in QuickBooks they sit in one expense line, apart from what each product kept.
What each product keeps
Which products to push stays your call.
What your brand gets
- Every product ranked on what it keeps after cost of goods, fees and refunds, before ads and shipping.
- What your store kept after the Meta, Google and TikTok ad spend you tie to it.
- What your store kept after discounts, refunds, cost of goods and fees, and each Shopify payout matched to its deposit in your bank, in the same books.
The rest of your brand's finance, page by page
Each page covers one part of the platform, all on one set of books.
What DTC CEOs ask
The dashboard reports sales before fees, and before the payout reaches your bank. Here each payout is matched to its deposit, and each product shows what it kept.
No. Margin by product reads before ads. Your store's own P&L takes the ad spend off, with each ad account counted against the channel you choose, so you can see what the store kept after ads.
Yes. It is good for a daily look. What each product keeps here comes from the same books as your P&L, so the figure you plan on is the one your CPA works from.
Yes. Discount codes, refunds and payment fees come off your sales on their own lines, so a promotion shows what it gave away, and each product shows what it kept after them.
A Shopify order counts as revenue when it ships, not when it is paid. The payout that carries it is matched to its deposit when it reaches your bank, so revenue and cash each show on their own date.
See the full platform in one walkthrough.
The demo is an overview of the whole platform, then a talk about how you run your month.