Futureproof
Our Story

Built by a founder, for founders.

Futureproof exists because no startup should have to fly blind on their finances. We're building the financial operating system we wish we had.

Oz Merchant, Founder of Futureproof

The moment everything clicked

I've been helping build startups for over almost two decades. And every single time, we would be heads-down building the product, growing the team, talking to customers. Then someone would ask a simple question:

“What's your burn rate? How much runway do you have?”

And the scrambling would begin. Because it meant digging through spreadsheets, chasing down bank statements, and reconciling numbers that never quite added up. The information was buried. The tools were built for accountants, not founders.

I'd watch founders around me make critical decisions: when to hire, whether to fundraise, how to price, with incomplete financial data. Some ran out of cash. Others raised too late. A few raised too early and gave away the company.

The tragedy wasn't that they were bad founders. It was that they were flying blind.

Startups don't need more accounting. They need financial clarity.

There's a massive gap between “keeping the books” and actually understanding your business. Traditional bookkeeping tells you what happened last quarter. Founders need to know what's happening right now and what's going to happen next.

So I built Futureproof to bridge that gap. We use AI to automate the tedious work: categorizing transactions, reconciling accounts, generating reports. So founders can focus on what actually matters: making better decisions, faster.

What We Believe

Founders first

Every feature we build starts with a founder's question, not an accountant's workflow. If it doesn't help you make a better decision, we don't ship it.

Clarity over complexity

Financial data should be instantly understandable. We obsess over removing jargon, simplifying dashboards, and surfacing the numbers that actually matter.

AI as a teammate

AI shouldn't replace your judgment — it should amplify it. We automate the grunt work so you can spend your time on strategy, not spreadsheets.

Oz Merchant

Oz Merchant

Founder & CEO

I'm Oz — a serial founder who's been building, breaking, and rebuilding startups for over 10 years. I've worn every hat: marketer, salesperson, and reluctant finance person.

Futureproof came from my own pain. I was tired of cobbling together spreadsheets, paying thousands for bookkeepers who didn't understand SaaS metrics, and still not having answers when investors asked basic questions.

I believe every founder deserves the financial clarity that used to be reserved for companies with a full finance team. AI makes that possible now — and that's exactly what we're building.

Based in the US. Building remotely.

Ready to stop flying blind?

Join founders who use Futureproof to make smarter financial decisions — starting in under 10 minutes.