Marketplace resellers

See the margin on every brand you carry. Not the blended average.

Built for authorized resellers buying on invoice from distributors and selling on Amazon and eBay. Distributor costs are coded to the SKUs they cover, marketplace fees are split by type on every payout, and margin per SKU rolls up to the brand, so the next buy is a decision with a number behind it.

Futureproof for ecommerce

A reseller in a work apron runs an orange tape gun down a plain shipping carton at a wooden packing bench, opened retail bags and boxes on the bench beside her and shelves of sealed cartons behind.
Sound familiar

Thousands of listings.One average hides all of it.

Four things are true of almost every reseller carrying real volume, and thin margins make each one expensive faster than it would be anywhere else.

One blended margin number
Dozens of brands and thousands of listings report as a single percentage, and the brands losing money are paid for by the ones that are not.
Costs that live on paper
The cost of a unit sits on a distributor invoice, not in the marketplace report, so margin per SKU is only as current as the last time somebody typed it in.
Fees that drift quietly
Referral, fulfillment, storage, and advertising fees each move on their own schedule. On reseller margins, a point of fee drift is most of the profit on a line.
Buys placed on velocity
When the distributor asks how deep you want to go, the honest input is what has been selling, because what has been earning is not available in time.
It sells every day. It has not made money since June.
How the week changes

Same catalog, same distributors.The costs arrive with the stock.

Setup is one sitting. Coming from QuickBooks, a one-click migration brings your history across, and other systems migrate over with file exports.

A week before

  • You export settlement reports from Amazon and eBay and line them up in a tab.
  • You type distributor costs into a sheet for the SKUs you remember to update.
  • You read one blended margin figure and trust it more than you should.
  • You answer the distributor on how deep to go from what has been selling.

A week after

  • Payouts are matched to the orders, fees, and refunds behind them overnight.
  • Theo has coded the distributor invoice to the SKUs its lines cover.
  • Margin per SKU rolls up by brand, with the brands missing costs marked as such.
  • Margo prices the next buy against the cash plan and returns a verdict.
Built for resellers

Per SKU is where the truth is.Brand by brand is where you act.

Hugo owns the margin side of a catalog: what each unit earned after everything came off it, and what that adds up to for each brand you carry.

  1. Per-SKU margin at scaleEvery fee, every cost, and every refund is mapped to the unit it belongs to, so margin per SKU is rebuilt from posted entries rather than from a sheet somebody maintains. Two hundred listings or twenty thousand, it is the same nightly arithmetic.
  2. Rolled up to the brandA By Brand view totals products, units, revenue, cost of goods, gross profit, and margin for each brand you carry, so the question of which brands earn their place in the catalog is a column rather than a weekend.
  3. Missing costs are markedA brand with SKUs whose cost is unknown shows how many products still need costs instead of a margin figure built on a gap. You find out the number is incomplete before you make a decision on it.
Across the catalog

Four moments in a reseller year.And who keeps each one current.

A catalog changes shape as it grows, and each change moves the finance work somewhere new. These are the four that matter, and the agent who takes each.

What changesWhat Futureproof doesWho handles it
The first distributor invoiceUnit cost comes from an invoice, not an estimate.The invoice is coded and its lines mapped to the SKUs they cover.Theo
The catalog growsA blended margin stops being a useful number.Margin per SKU rolls up by brand, and brands missing costs are marked.Hugo
Arbitrage buys enter the mixRetail receipts carry no SKU lines to read.Costs import by CSV and feed the same margin math as invoiced stock.Vic
The next buy comes upThe distributor asks how deep you want to go.The buy is priced against the cash plan and comes back with a verdict.Margo
What is at stake

Three questions the catalog asks.Asked while you are buying.

On reseller margins the mistakes are small per unit and large per year, which is exactly why they are easy to carry for months without noticing.

Which brands are actually earning their place?

Margin per SKU rolls up to each brand you carry, with products, units, revenue, cost of goods, and gross profit beside it. A brand whose costs are incomplete says so rather than reporting a number you cannot use.

Why is my payout smaller than my sales number?

A payout is not one deposit. Revenue, refunds, and each fee type land on their own lines as the settlement is reconciled to the orders behind it, so a fee increase reads as a line item instead of as less money in the bank.

How much cash is standing in stock right now?

Stock is valued at what it cost to land, so units on hand read as a cash figure, and Margo prices the next distributor buy against your cash plan before you commit to it.

Your new reality

What buying deep looks likeonce margin is per brand.

Nothing here is a new habit to keep up. It is what is true on an ordinary Tuesday once your marketplaces, your distributor bills, and your bank post to one ledger.

What you stop doing

  • Exporting settlement reports to find out what a payout was
  • Maintaining a cost sheet per brand you carry
  • Trusting one blended margin across the whole catalog

What you start seeing

  • Margin per SKU, rebuilt from posted entries every night
  • Every brand you carry totalled on one view
  • Each fee type on its own line, the week it moves

What you can decide

  • Which brands take more of the next buy
  • When a price needs to move to stay above water
  • How deep to go before the cash from the last buy is back
Questions resellers ask

Everything else resellers askabout brands and fees.

Yes. Theo codes cost from your distributor invoices, Vic maps every marketplace fee to the units it came off, and margin per SKU rolls up to each brand you carry on a By Brand view. Where a brand has products whose cost is still unknown, the view says how many need costs rather than reporting a margin built on a gap.

It is built for invoice-based sourcing. If you buy from distributors or from brands directly, the invoice is coded and its lines are mapped to the SKUs they cover. Arbitrage works too, but retail receipts do not carry SKU-level lines, so those costs are imported by CSV and then feed the same margin math as invoiced stock.

A profit dashboard is another tool somebody has to run: exporting reports, keeping costs current, chasing discrepancies. Futureproof replaces the tool and the hours behind it. The books close nightly, the margin work happens on posted entries, and the cash plan for your next buy is already current when you open it.

A payout is reconciled to the orders behind it, and each fee type is booked on its own line rather than netted into the deposit. Referral, fulfillment, storage, and advertising fees each read separately, so a fee change on Amazon or eBay shows up as a line item in the week it happens.

Amazon and eBay connect directly. Shopify is in beta. TikTok Shop and Walmart are coming soon. Bank accounts and credit cards connect as well, so what hits the bank ties back to what you sold and what you paid your distributor.

Your numbers, every morning

See which brands earn the next buy.Before the purchase order goes.

Connect Amazon and eBay, your bank, and your distributor bills, and the catalog stops reporting one number for hundreds of different decisions.

14-day trial to startAll six agents, one ledgerNo per-seat fees, no modules

Starting at $1,000/month for all six agents, with a monthly review call with a human financial specialist included. Larger or more complex brands are scoped on a call.

Margin Matters

The platform news, read for your margin

Twice a month: the changes that touch your P&L, the money behind each one, and one move to make. Three minutes, then back to work.

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