Futureproof
For Ecommerce Sellers

Walk into your next investor meeting knowing your numbers cold.

When an investor asks for channel-level economics, share a link in 30 seconds — not two weeks. Cap table modeling, SAFE waterfalls, and a virtual data room, all connected to your real-time marketplace data.

Shopify integration now in beta · Limited spots available

Sound Familiar?

Raising is harder when your financials live in five dashboards

The surface problem

Investor Data Is Scattered Across Channel Dashboards

Revenue lives in Shopify, margins in Amazon Seller Central, ad spend in Meta. When an investor asks for channel-level economics, pulling it together takes days of copy-pasting across five tabs.

How it makes you feel

The Anxiety of Not Knowing Your Own Dilution

You've taken SAFEs and angel checks, but you can't confidently answer what you own or what the next round looks like. Every investor meeting feels like an exam you haven't studied for.

Why it's just wrong

Raising Capital Is Hard Enough Without Fighting Your Own Tools

You shouldn't spend the night before a pitch meeting assembling a data room from five dashboards. Founders deserve to spend their energy on the business, not on financial busywork.

We Get It

We've lived the ecommerce fundraising scramble

Futureproof was built by a founder who spent nights before investor meetings pulling numbers from Amazon, Shopify, and spreadsheets — and still wasn't sure they were right. When your data lives in five channel dashboards, fundraising prep feels impossible. We built the tool we wish we had.

Before Futureproof

"I need to pull margins from three different dashboards."

"How much of the company do I actually own after those SAFEs?"

"Give me two weeks to put together a data room."

After Futureproof

"All my channel economics are in one place, always current."

"I can model dilution at any valuation cap before the meeting."

"I shared my data room link in 30 seconds."

What Makes This Possible

Everything you need for your next raise

Cap Table Modeling

Model your ownership with founders, investors, SAFEs, and employee options. See dilution scenarios at different valuation caps.

SAFE & Note Waterfalls

Visualize how SAFEs and convertible notes will convert at your next priced round. Understand your true dilution before you negotiate.

Virtual Data Room

Populate your data room with revenue metrics, P&L, and channel analytics. Share a secure link with investors — always current, always clean.

Investor-Ready Reports

Channel-level revenue, margin analysis, and financial statements formatted for investor meetings. One click to generate and share.

What happens if nothing changes?

Disorganized financials don't fix themselves. The longer you wait, the more it costs you.

Investors ask for channel-level margins and you scramble for a week — by the time you send it, they've moved on to the next deal

You accept terms without understanding your dilution, only to discover at close that you gave away more of the company than you realized

Messy financials signal disorganization before the conversation starts — and some investors never give you a second meeting

Your New Reality

Imagine your next raise looking like this

An investor asks for your data room — you share a link in 30 seconds, not a frantic weekend.

Channel-level revenue, margins, and COGS are always current — no more copy-pasting from Amazon and Shopify.

You model your dilution at any valuation cap before the meeting, not after.

Due diligence goes from two weeks of scrambling to a single afternoon.

You walk into every pitch knowing exactly how much of the company you own.

Explore More Ecommerce Modules

Your next raise should feel prepared, not panicked.

Cap table modeling, SAFE waterfalls, and a virtual data room populated with your channel-level metrics — always ready, always current.

Frequently Asked Questions