Futureproof
For CPG Brands

Know how many units your cash can make, every production run.

Built for CPG brands working with copackers and selling everywhere: DTC, marketplaces, and heavy ad spend on both. One P&L across every channel, and a real model for your next run.

Shopify and Amazon integrations. Limited spots available.

Next Production Run

Modeled by Margo
Cash available for this run$86,000
Ingredients & supplies$3.10 /unit
Copacker fee$1.45 /unit
Packaging (imported)$0.85 /unit
Units you can afford15,900
Ad budget protected$28,000
DTC + marketplaces, one P&L
Sound Familiar?

You're running a real brand on disconnected numbers

The surface problem

Your costs live in five different places

Copacker invoices, ingredient and supply POs, imported packaging, ad accounts, agency retainers, marketplace fees. No single report shows what a finished unit actually costs you to make and sell.

What it actually costs you

Production runs sized from the bank balance

How many supplies to buy and how many complete units you can afford per run is the biggest recurring bet you make. Most brands make it by staring at a bank balance, not a model.

Why it's just wrong

Omnichannel brands deserve one P&L

You sell DTC and on marketplaces, run ads on both, and pay an agency on top. You shouldn't have to stitch four dashboards together to answer: "Which channel is actually growing my margin?"

We've stared at the copacker quote and the bank balance

We built Futureproof because the hardest question in CPG isn't marketing, it's math: how many units can we actually afford to make this run, and what does that leave for everything else? Answering it shouldn't require a fractional CFO and three spreadsheets. One platform should be enough. Now we're building it.

Replaces

Run-planning spreadsheets

Finance & Forecasting

Replaces

Channel reports stitched by hand

Revenue Metrics

Replaces

QuickBooks + manual bookkeeping

AI Bookkeeping

How It Works

From connected to confident in minutes

Connect Everything

Link Shopify, Amazon, your ad accounts, bank accounts, and credit cards. Every order, fee, payout, and transaction flows in automatically.

Your Team Gets to Work

Your copacker's pro forma invoice becomes a work order. Theo tracks supplies, packaging, and copacker fees against the units it produces, and Vic books it daily while Hugo splits margin by channel.

Ask, Approve, Decide

Ask Margo how big the next run can be. Review what Vic flagged overnight. Approve their work with one click and commit with confidence.

Your Finance Team

A team you talk to, not software you manage

Vic, Hugo, Margo, and Theo close your books overnight and bring you the exceptions. You ask questions in plain English and approve their work with one click.

Margo

Margo

AI Finance Analyst

You ask

Can I afford a 20,000-unit run next month?

Margo models the run against your cash: supplies to order, units you can afford, and what it leaves for ad spend. A yes or no with the math underneath.

Vic

Vic

AI Bookkeeper

You ask

What was my real gross profit last month, after COGS, fees, and refunds?

Vic answers from books he closed overnight, with every deduction from every settlement and payout already accounted for.

Hugo

Hugo

AI Revenue Analyst

You ask

Which channel deserves my next ad dollar?

Hugo puts DTC and marketplace margins side by side, nets out the fees and spend on each, and shows where growth is actually profitable.

And they don't wait to be asked. When your copacker quotes a price change, Theo shows the margin impact across every SKU before you sign.

Ready to size your next run with real numbers?

What does a mis-sized run cost?

Every production run is a bet. The brands that grow are the ones sizing it with a model instead of a hunch.

You oversize a run and the cash sits in finished goods while your ads get throttled, right as a competitor scales theirs

You undersize a run, stock out mid-campaign, and the demand your ad spend built converts on someone else's product

Agency fees and rising ad costs quietly push a channel's contribution margin negative while the blended number still looks fine

Your New Reality

Imagine sizing every run with confidence

You size the next production run in minutes: units you can afford, supplies to order, and what it leaves for ad spend

You see true contribution margin per channel, after ad spend, agency fees, and marketplace fees, updated daily

Your copacker quotes a price change and you know its margin impact across every SKU before you sign

You know which channel deserves the next ad dollar because DTC and marketplace P&Ls sit side by side

Month-end close covers Shopify, Amazon, ads, and production invoices without a spreadsheet weekend

Built for CPG Brands

Production costs in. Channel margins out.

Production Run Planning

Margo models each run against your cash: supplies to buy, units you can afford to make, and what's left for marketing. Your biggest recurring decision, made with numbers.

Work Orders & True Per-Unit Cost

Every production run is a work order. It starts from your copacker's pro forma invoice, Theo tracks the ingredients and supplies consumed, imported packaging, and copacker fees against the finished units out, and Vic books your COGS from the real per-unit cost.

Contribution Margin per Channel

Hugo splits your P&L by channel: DTC and each marketplace, net of ad spend, agency fees, and platform fees. See where growth is actually profitable.

Ad & Agency Spend Attribution

Advertising is likely your biggest line item after production. Vic categorizes ad spend and agency retainers per channel so nothing hides in overhead.

One Platform, One Team

Margin analytics, bookkeeping, and forecasting come from the same team, on one platform. Go deeper on what matters most to you.

Your next run deserves a model, not a hunch.

Join the CPG brands sizing production runs and scaling channels with real contribution margins.

Shopify and Amazon integrations · Limited spots available

Frequently Asked Questions