Meet Hugo. I know your SaaS metrics cold.
I watch your MRR, ARR, NRR, churn, and cohort retention live. I tell you where MRR is really coming from and which plan tiers are actually retaining.
Replaces: Revenue Analyst · $85K–$120K/yr
All six agents read and write one general ledger, kept in Futureproof. Your system of record.
Total MRR
$187,400
+6.2% MoM
Starter cohort retention dropped 6pp · HugoThe questions you keep asking yourself. Hugo just answers them.
“Where is MRR really coming from this month?”
New customers, expansion from existing accounts, contraction from downgrades, or just churn pulling the number down? Hugo breaks every MRR move into its components so you know whether growth is healthy or papering over retention.
Hugo“Which plan tier retains best?”
Cohort retention by plan and signup month, side by side. If your $99/mo plan churns at 8% but your $499/mo retains at 96%, Hugo surfaces it so you know which segment to invest in and which one is leaking customers.
Hugo“What's our NRR trend?”
Trailing 12-month net revenue retention, calculated per cohort and in aggregate. The number investors care about, computed the way they want to see it. Always ready, never rebuilt the night before a board meeting.
HugoThe old way vs. Hugo's way
- MRR calculated in a spreadsheet that breaks every time you add a new plan tier
- Churn measured monthly but nobody segments it by cohort or plan
- Expansion revenue from seat upgrades and usage overages tracked manually, if at all
- Cohort retention curves drawn by hand once a quarter. By then half the data is stale
- Board asks about NRR and you spend a weekend rebuilding the expansion revenue spreadsheet
- MRR, ARR, and NRR calculated in real time from Stripe. New, expansion, contraction, and churned MRR broken out automatically
- Cohort retention by signup month and plan tier. See exactly where retention breaks
- Plan-tier profitability tracked: which plans retain best, which expand fastest, which churn most
- Trailing 12-month NRR computed per cohort and in aggregate. Investor-grade math, always current
- Investor-ready SaaS metrics delivered to you, always current. No weekend spreadsheet sessions before board meetings
What Hugo's work looks like
A sample of what Hugo delivers every day.
HugoAIjust nowHow Hugo actually works
Hugo runs autonomously on triggers, hands work off to other agents, and never waits for you to log in.
New Stripe charge, new subscription event, updated ad spend, channel performance shift.
Margo when CAC payback exceeds threshold. Theo to hold non-critical spend when ROAS drops.
Continuously across every channel. Surfaces a fresh summary each morning.
What Hugo delivers
MRR you trust
MRR, ARR, NRR, and churn calculated live from Stripe and your reconciled books. Every number ties back to a transaction, every move ties back to a cohort. Investor-grade math, always current.
Learn moreCohort retention by plan
Cohort retention curves by signup month and plan tier. See exactly where retention breaks (the Starter plan that bleeds at month 3, the Pro tier that retains at 96%) before it shows up in MRR.
Learn moreHow Hugo helps at every stage
MRR, ARR, churn calculated live from Stripe. Your numbers match what you'd want to see on a board deck, without ever needing to open a spreadsheet.
Bootstrapped guide Pre-SeedCohort retention by plan tier. Spot retention drops the week they happen, not at the next board meeting when it's already a trend.
Pre-Seed guide SeedInvestor-grade SaaS metrics dashboard. NRR, expansion, contraction, all current, all defensible, all the time. Diligence pulls live numbers, not last-quarter snapshots.
Seed guideHugo doesn't work alone.
Your AI finance team is six specialists working together. Hugo's work feeds into the rest of the team, and theirs feeds into Hugo's.
Hugo is one of six. You get the whole team.
All six agents · $1,000/month · Replaces a $30K–$80K/yr finance stack.
Questions about Hugo
Where does Hugo get the data?+
Hugo calculates every metric from your Futureproof ledger, the same books Vic closes daily. Stripe subscription and revenue data feeds that ledger, alongside bank data via Plaid, so MRR, churn, expansion, and cohort retention all tie back to an actual ledger transaction. No manual CSV exports, no dashboard that disagrees with your books.
How is NRR calculated?+
Hugo measures Net Revenue Retention on a trailing 12-month basis: (starting MRR + expansion − contraction − churn) / starting MRR. It's calculated per cohort, per plan, and in aggregate, so you can see exactly where expansion is coming from and where contraction is concentrated.
Can Hugo break down metrics by plan tier?+
Yes. Every metric (churn, NRR, LTV, retention) is segmented by plan. If your $99/mo plan has 8% monthly churn but your $499/mo plan has 2%, Hugo surfaces that immediately so you can prioritize retention efforts where they matter most.
Does Hugo replace ChartMogul or Baremetrics?+
For most early-stage SaaS companies, yes. Hugo computes MRR, ARR, churn, NRR, and cohort retention natively from your Stripe data. ChartMogul and Baremetrics charge $200–$500/mo for the same surface. Hugo is included in your Futureproof plan, alongside the rest of your AI finance team.
Is my data secure?+
Yes. Your data never leaves Futureproof's environment. Bank and billing connections are read-only, and your books themselves are built and kept inside Futureproof. We never sell or share your financial data with third parties.
Ready to work with Hugo?
Hugo is part of your AI finance team. All six agents. $1,000/month flat.