Deferred Revenue

What is Deferred Revenue?

Deferred revenue is cash you've collected but can't yet call revenue. When a customer pays annually upfront, you receive the cash immediately but must recognize the revenue monthly as you deliver the service.

It sits on your balance sheet as a liability because you owe the customer something: the service they've paid for. Each month, a portion moves from deferred revenue to recognized revenue.

Why Deferred Revenue Matters

Growing deferred revenue is usually a positive signal. It means customers are paying upfront for longer periods, which improves cash flow and indicates confidence in your product.

Deferred revenue also reveals the gap between cash and accounting reality. A company can be cash-rich but revenue-poor on paper, or vice versa. Understanding this distinction is critical for financial planning.

Deferred Revenue vs Backlog

Deferred revenue is money already collected. Backlog includes signed contracts where you haven't yet invoiced. Both represent future revenue, but only deferred revenue is on your balance sheet.

Customer pays $24,000 upfront for annual subscription starting June 1:

• June 1: Receive $24,000 cash
• June 1: Record $24,000 deferred revenue (liability)
• Each month: Recognize $2,000 revenue, reduce deferred by $2,000
• December 31: $10,000 recognized, $14,000 still deferred

You have the cash, but only recognized 7 months of revenue.