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Unearned Revenue
Payments received from customers for goods or services not yet delivered.
Formula
When cash is received:
Debit: Cash
Credit: Unearned Revenue (Liability)
As service is delivered monthly:
Debit: Unearned Revenue
Credit: Revenue
Definition
What is Unearned Revenue?
Unearned revenue (also called deferred revenue) is a liability representing money you have collected but have not yet earned. You owe customers the service or product they paid for.
Why Unearned Revenue Matters
For SaaS companies collecting annual subscriptions upfront, unearned revenue is often your largest liability. Collecting $120K for a 12-month contract creates $120K in unearned revenue that converts to earned revenue at $10K per month.
Understanding unearned revenue helps founders see why cash and revenue are different. Strong cash from annual prepayments is great for liquidity, but you still owe those customers a year of service.
Revenue Recognition
As you deliver service, deferred revenue decreases and earned revenue increases. This is the core of SaaS revenue recognition under accrual accounting.
Example
Your SaaS company signs a $36,000 annual contract in January, paid upfront:
- January: Cash +$36,000, Unearned Revenue +$36,000
- January Recognition: Unearned Revenue -$3,000, Revenue +$3,000
- February Recognition: Unearned Revenue -$3,000, Revenue +$3,000
After 12 months, unearned revenue is zero and you have recognized $36,000 in revenue.
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