Walmart Marketplace Fee Calculator

Walmart Marketplace operates on a straightforward, commission-only model with no monthly subscription fees, no listing fees, and no setup costs. The only fee you pay is a referral fee (also called a commission) on each sale, calculated as a percentage of the total sale price excluding tax. This referral fee varies by product category, ranging from as low as 6% for personal computers to 20% for jewelry. The most common rate across categories is 15%, covering popular segments like home and garden, toys, health, and beauty.

Unlike Amazon, Walmart does not charge separate payment processing fees — the referral fee is all-inclusive. There are also no storage fees since Walmart sellers fulfill orders themselves (unless using Walmart Fulfillment Services, which has its own fee schedule similar to FBA). This simplicity is a major advantage: your fee calculation is just sale price × category referral rate, making margin analysis significantly more predictable than on platforms with layered fee structures.

The catch with Walmart is that the platform has a competitive approval process and strict pricing requirements. Walmart enforces a price parity policy — your prices on Walmart cannot be higher than on other channels, including your own website. They also require competitive shipping speeds, typically two-day delivery for competitive listings. If you opt into Walmart Fulfillment Services (WFS), expect fulfillment fees starting around $3.45 for standard items plus storage fees of $0.75 per cubic foot — similar to Amazon FBA but generally a few percent cheaper.