TCV (Total Contract Value)

What is TCV?

Total Contract Value (TCV) is the complete dollar amount of a customer contract over its entire duration. If a customer signs a 3-year deal worth $50K per year, the TCV is $150K.

TCV includes everything: recurring subscription fees, one-time implementation charges, professional services, and any guaranteed minimums. It represents the total commitment a customer has made to your business.

Why TCV Matters

TCV is critical for understanding cash flow and revenue predictability. Large TCV deals provide stability and reduce the pressure of constant new customer acquisition. They also signal enterprise readiness and sales team capability.

Investors look at average TCV alongside ACV. Growing TCV with stable ACV means you're landing longer contracts. Growing both means you're moving upmarket and extending relationships.

TCV vs ACV

TCV is the total pie. ACV is the annual slice. A $300K 3-year contract has $300K TCV but only $100K ACV. Both metrics matter: TCV for cash planning, ACV for growth rate comparisons.

Enterprise deal structure:

• Annual subscription: $120,000/year
• Contract term: 3 years
• Implementation fee: $30,000 (one-time)
• Training package: $15,000 (one-time)

TCV = ($120K × 3) + $30K + $15K = $405,000

ACV = $120,000 (just the recurring annual portion)