Futureproof
All Terms
FundraisingIdea Stage

Conversion Discount

Quick Definition

A percentage reduction in share price that convertible investors receive when converting to equity.


What is a Conversion Discount?

A discount gives convertible note or SAFE holders a reduced price when converting. A 20% discount means they pay 80% of what Series A investors pay. It rewards early risk-taking.

Discount vs. Cap

Discounts and caps work independently. Investors get whichever produces more shares. If the cap produces a lower effective price than the discount, the cap controls.

Typical Discounts

15-25% discounts are standard. Higher discounts compensate for more risk (earlier stage, longer time to conversion). Some notes have both discount and cap; some have only one.

Formula

Discount conversion:

Conversion Price = Series A Price x (1 - Discount %)

Example: Series A at $2/share, 20% discount:

Conversion Price = $2 x 0.80 = $1.60/share

Example

SAFE terms: $100K, 20% discount, $8M cap.

Series A: $3M at $12M post-money ($1.20/share).

Discount price: $1.20 x 0.80 = $0.96/share

Cap price: $8M / 10M shares = $0.80/share

Cap produces lower price, so SAFE converts at $0.80.

Shares: $100K / $0.80 = 125,000 shares

Related

Related Terms

See These Metrics in Action

Futureproof automatically tracks MRR, ARR, churn, runway, and more — so you can stop calculating and start scaling.