Return on Invested Capital (ROIC)

What is Return on Invested Capital?

ROIC measures how well a company generates returns from all capital invested in the business, including both debt and equity. It shows whether you are creating value above your cost of capital.

Why ROIC Matters for Founders

ROIC is the gold standard for measuring capital efficiency. If your ROIC exceeds your weighted average cost of capital (WACC), you are creating value. If it is lower, you are destroying value regardless of how fast you are growing.

For SaaS founders, ROIC helps evaluate whether aggressive growth investments actually create shareholder value or just inflate revenue without improving economics.

ROIC vs ROE

ROE only considers equity. ROIC considers all invested capital including debt. ROIC gives a more complete picture of how efficiently total capital is deployed.

Your ecommerce company has:

• Net Operating Profit After Tax: $300,000
• Total Debt: $500,000
• Total Equity: $1,500,000
• Cash: $200,000
• Invested Capital: $1,800,000

ROIC = ($300,000 ÷ $1,800,000) × 100 = 16.7%

If your cost of capital is 12%, you are creating 4.7% in value above what investors require.