What is a Secondary Market?
A secondary market is where existing shareholders sell their private company stock or fund interests to new buyers. Unlike a primary market (where companies issue new shares for capital), secondaries involve trading existing shares between investors.
No new money goes to the company. It's a transfer of ownership between parties.
Why Secondary Markets Exist
Private equity and venture investments are illiquid by design. An LP in a VC fund might be locked up for 10+ years. An early employee might hold stock options with no path to liquidity for years.
Secondary markets solve this by connecting sellers who want cash now with buyers willing to take on the illiquidity risk, usually at a discount.
Types of Secondary Transactions
- LP interest sales: An LP sells their stake in a VC fund to another investor, often at a discount to NAV.
- Direct secondaries: Shareholders (employees, angels, early investors) sell company stock to a new buyer.
- Structured secondaries: Tender offers organized by the company, allowing employees or early investors to sell shares in a controlled process.
- GP-led secondaries: A GP rolls portfolio companies into a new fund vehicle, offering existing LPs the option to cash out or reinvest.
Why Founders Care
Secondary sales affect your cap table. New shareholders show up, sometimes with different expectations than the original investors. Most companies require board approval or ROFR (right of first refusal) before secondary sales happen.
Secondaries can also signal how the market values your company. If employees are selling at a steep discount to the last round, that tells you something.
How Pricing Works
Secondary shares typically trade at a discount to the last primary round. Discounts range from 10-40% depending on company performance, time since last round, and market conditions. Hot companies sometimes trade at a premium.
An early employee holds 50,000 shares in a startup last valued at $40/share ($500M post-money).
They want to sell 25,000 shares on a secondary platform. A buyer offers $30/share (25% discount to last round).
- Employee receives: 25,000 × $30 = $750,000 (minus fees)
- Employee retains: 25,000 shares for future upside
- Company gets: $0 (no new capital raised)
The company must approve the transfer, and the buyer takes on the risk that the stock may never reach $40/share again.