From churn to NRR, understand the subscription metrics that reveal whether your recurring revenue engine is thriving or leaking.
The percentage of new users who complete a key action indicating they've experienced the product's core value.
The number of months required to recover the cost of acquiring a customer through their subscription payments.
The percentage of customers or revenue lost over a specific period, measuring how quickly you're losing business.
A composite metric combining usage, engagement, and sentiment signals to predict customer renewal likelihood.
The percentage of users actively using a specific feature, measuring whether features deliver value.
The percentage of free users who upgrade to paid plans, measuring the effectiveness of a freemium model.
The ratio comparing customer lifetime value to acquisition cost, indicating whether your unit economics support sustainable growth.
Logo churn counts customers lost; revenue churn counts dollars lost. They reveal different aspects of retention health.
A sales efficiency metric measuring how much new ARR is generated for each dollar spent on sales and marketing.
A customer loyalty metric measuring willingness to recommend, calculated as the percentage of promoters minus detractors.
The percentage of recurring revenue retained from existing customers over a year, including expansion and accounting for churn.
A user who demonstrates buying intent through product usage, predicting higher conversion likelihood than marketing leads.
A growth efficiency metric comparing revenue added (new + expansion) to revenue lost (churn + contraction), showing net growth quality.
A benchmark stating that a SaaS company's growth rate plus profit margin should equal or exceed 40% to be considered healthy.
The duration between a user signing up and experiencing meaningful value from the product for the first time.
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