Amazon Referral Fees for Kitchen & Dining

Kitchen & Dining products on Amazon carry a 15% referral fee on the total sales price. This category encompasses cookware, bakeware, kitchen gadgets and utensils, small kitchen appliances (which may overlap with the Appliances category), dinnerware, glassware, food storage containers, and kitchen organization products.

Kitchen & Dining is a perennial top-performing category on Amazon, benefiting from both everyday need purchases and gifting occasions. The 15% referral fee is the standard rate, and most kitchen products fall within favorable FBA size tiers that keep fulfillment costs reasonable. However, the category is intensely competitive, with thousands of sellers offering visually similar products like silicone spatula sets or stainless steel mixing bowls. Differentiation through branding, premium materials, and distinctive design is essential. Products that interact with food must also comply with FDA food-contact material regulations, and sellers should be prepared to provide safety certifications like FDA and LFGB compliance documentation.