Amazon Referral Fees for Beauty & Personal Care

Amazon charges an 8% referral fee on Beauty & Personal Care products, one of the more favorable rates on the platform. This category includes skincare, cosmetics, haircare, fragrance, bath and body products, oral care, and personal grooming items. For items priced above $10, the 8% rate applies. Items priced at $10 or less may be subject to a higher 15% referral fee rate.

Beauty is one of the fastest-growing categories on Amazon, with particularly strong performance in skincare and clean beauty segments. The relatively low 8% referral fee makes it attractive, but the category is intensely competitive. Sellers must navigate strict regulations around product claims, ingredient listing requirements, and FDA compliance for cosmetics. Products containing certain ingredients may be classified as hazardous materials (hazmat), which adds FBA handling requirements and costs. Expiration date management is also critical, as Amazon requires beauty products to have at least a specific remaining shelf life upon receipt at FBA warehouses.