The metrics that drive profitable online retail, from AOV to inventory turns.
The average dollar amount spent per order, calculated by dividing total revenue by total number of orders.
The percentage of online shoppers who add items to their cart but leave without completing the purchase.
The percentage of visitors who complete a desired action, such as making a purchase or signing up for a service.
The marketing cost to acquire one new customer, measuring acquisition efficiency by channel or campaign.
The percentage of customers who continue doing business with you over a specific period, measuring loyalty and satisfaction.
The average number of days a company holds inventory before selling it.
The total value of goods sold through a platform before fees, returns, or cancellations are deducted.
How many times a company sells and replaces its inventory over a period, measuring inventory efficiency.
The revenue generated for every dollar spent on advertising, measuring the efficiency of paid marketing campaigns.
The percentage of customers who make more than one purchase, indicating customer satisfaction and loyalty.
The percentage of orders returned by customers, measuring product satisfaction and description accuracy.
The percentage of inventory sold compared to what was received, measuring how quickly products move.
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